Author: sandraanncarter (Page 125 of 137)

So we have laid out our Social Business Agenda to help companies become Social Businesses. I like it because it is based on working with companies in 59 countries, and in all industries. In addition, it has it in lessons of success and failure that we can all learn from!

A is about aligning your goals and culture to be ready to become more engaging and transparent. Do not underestimate the task ahead of you! Take a look at IBM’s Social Computing Guidelines as a way to get started!

G – “Gain Friends through Social Trust” focuses on finding your fans, friends and followers, and forming best friends from your tippers or most influential clients or outside parties. It dives into what social trust is all about and how you instill it.

E – Engage through experiences focuses on how a company can engage its clients and employees and dives into gaming, virtual gifting, location based, mobile, or other stellar experiences to drive that engagement.

N – Network your processes. Since this is about business, figuring out how to add social to your processes is critical. THink about customer service — adding in Twitter to address your customer’s concerns. Or Crowdsourcing for product innovation, or Communities for incrementing your marketing processes around Loyalty!

D – Design for Reputation and Risk Management! This is the #1 areas of focus for the C level — managing the risk of having your brand online, your employees being your brand advocates, and even your clients becoming your marketing department! I think the value outweighs the risk .. but see how to develop a Disaster Recovery plan as you plan for the worst, and expect the best!

A – Analyze your data! Social analytics are the new black! You need to see the patterns of sentiment, who your tippers are, and listen daily !

Let me know if you’d like me to work through this with your company in anyway!

Sandy

Featuring the New Social Business Agenda!

I’d love your thoughts on this agenda!

All!

I cannot wait for BlogHer 2011 in August!   I am going to the business Blogher too in March but I am especially excited as my daughter Cassie, at age 10, has been blogging.  As a reward for a blogging project at school, she will be sent to BlogHer and will go with me this year!

The team at BlogHer was so excited and nice about her coming!   Here she is in her “BlogHer” outfit .. getting ready to blog!   She is so excited to meet all the cool and talented women there!

Cassie is excited to come to BlogHer!!!

A colleague of mine introduced me to an upcoming film on cyberbulling.    Here’s the trailer. 

I was shocked at some of the facts:

• 40% of all teenagers reported being cyberbullied
• Only10% told their parents
• Only15% of parents know about their kids’ interactive habits

See if you want to get involved.

Many of you have written me on the use of iPad in Socail Business. Here is a great case study that just happened in PA! The Australian Open!

To engage its fans, Tennis Australia heavily leverages its Australian Open website. This interactive, media-rich online experience allows fans to listen to live radio, review highlights of the day’s play, read blogs and followthe scores from every court as the action happens. Have you used the SlamTracker? It is very coole and lets us fans interact in real time with the draws and scores – make visiting australianopen.com the next best thing to being there. (Not as good for sure as I have had the honor of being there in person!!!)

During the two week tournament, the site attracts almost 10M unique users. With real-time scores, schedules, draws and player information all available on smart phones via a purpose-built Australian Open mobile website, fans can stay in touch with every Australian Open 2011 match while they’re on the go.

The Official AustralianOpen iPhone application takes this experience one step further with real-time scores, radio, Twitter feeds about the Australian Open as well as completed matches, schedules and draws. It is truly integrated social business!!!
This application also includes AO View, an augmented reality feature that uses the phone’s camera and GPS to give fans at the event an enhanced view of the data that is all around them.

iPad rocks!!!! For the first time ever, fans can access the full Australian Open program on their iPad. This new application brings together data from a variety of sources to connect fans with the online mood that the tournament generates. Special features include schedules and draws, fan data and autograph pages. australianopen.com is also viewable on the iPad.

I think this shows one example of a Social Business incorporating the iPad into its business. Any other examples out there?

A Social Business is one that is engaging, transparent, and nimble!!!

Check out this Vlog and tell me what you think.

I am here in London!   The internet in UK is worth 100B pounds!  It is projected to grow to 20% by 2015 of GDP. 

I saw Salvation Army’s use of Social Business with a group of youth that were brought from 80+ countries to get together to brainstorm in person and continued the discussion socially through communities.

I met with City University and saw University Professors and staff collaborating online for innovation.

I checked out  Moshi Monster based on London.  1 in 3 kids in the UK have adopted a Moshi Monster.  It is the faster growing community for kids!

In the globally connected index, UK sits at #6.

London is the top Twitter city in the world.

Have you seen this one on the Connected UK?

I cannot wait to come back and host a Social Business Breakfast in 2Q!!!

Let me hear your UK Social Business Stories!!!

Sandy

I am at IBM’s PartnerWorld conference in Orlando.  Of course, I was handing out business cards.  I was surprised how including my “social media” contacts caused such surprise.

I led the Social Business evangelism and sales at IBM — so shouldn’t I be on twitter, blogging, using IBM Connections inside of IBM?  Of course!!!!  

So I challenge you!  Is your business a Social Business?   If so, does your card show it?

For the 3 days we have been jamming — or brainstorming — on how to become a Social Business.

Over 3500 people, from over 80 countries, commented over 1800 time! Some highlights day by day are below and more will be coming. I’d love your biggest take aways.

Some highlights of the most active conversations taking place on Day 1:
Sandy Carter, Vice President, IBM Social Business, Collaboration, and Lotus Sales and EvangelismEvery business needs a Social Business “GM” – This discussion gets to the importance of leadership and commitment to this new way of working

John Woodworth, Manager, 3M Lab CollaborationHow can the retired employee still contribute? – A fascinating discussion about the value of alumni participation in your business

Day 2:
Lauren Walker, IBM employeeCan you measure the ROI of social media? – An interesting debate on ‘return on investment vs return on engagement’

Scott Smith, IBMerFor the 75% who don’t post — Automated Expertise? – Is this a key enabler for social adoption?

Keith Yamashita, Chairman, SYPartners“Seeing” – It’s literally becoming harder to “see into the eyes” of customers. What does this mean for social businesses?

Sarah Siegal, IBMer
Your Anxiety Is My Serenity and Vice Versa – Oversharing vs. the “unconcerned”

Day 3:
Philip Streck, IBM Business Partner‘How to create culture in remote companies.’ – How can we leverage social technology to build culture within an organization who’s employees never meet?

Larry Hawes, Analyst‘Middle Management’s Role in Social Business’ – How will their role evolve and are they really ‘in the middle?’

Jon Iwata, SVP, Marketing & Communications, IBM‘The “second funnel’ – How social media has put into the hands of everyone the tools of information production. Individuals have a printing press, a broadcast studio, the means to run ad campaigns, host events, organize and rally. In short, everyone has their own funnel.

What were your key take aways?   Sandy

At Lotusphere this year, we are leveraging Location Based services to attract more emphasis on our offerings, have fun, and showcase the social business aspects that we are highlighting here in Orlando!

IBM has teamed with Gowalla to make the most out of Lotusphere!!! It lets you connect with your friends and business colleagues. and checkin throughout the hotels and sites here in Orlando to let others know where you are, find out where
others are meeting and plan trips to your favorite sessions like mine I hope on Wed from 10-11 in the Swan 5. (shameless plug there!)

There are a whole set of fun incentives like badges for our partners, most sessions, and most eaten!! These On-site fun incentives will create an awareness of location based services and create experimentation … one of the best ways to get started as a social business!

If you are here with us, here’s how you get going!!!
Here’s how to get started:
1. Install Gowalla on your mobile device. (See http://gowalla.com/apps)
2. Sign up and connect with your friends and colleagues.
3. Bookmark Lotusphere on Location trips for a selection of must-see spots while at the conference. There are 9 Lotusphere trips you can complete to earn pins.
4. Then, as you visit each of these spots, check in to show where you are. You’ll earn custom pins as you complete trips and visit more and more spots.
5. Add your photos so others can see what you are up to.
6. When you complete 3 trips, stop by one of the Social Cafes and show us and you can collect Gowalla Items IRL too! (while supplies last)

Have fun in the world of Social Business. I’ll post results after the conference!!! And learned!