Every year, SXSW Interactive comes alive. Like a human body, all of these various systems of technology intermingle and create something magical for a few days here in Austin. Today, I had the chance to talk about some anatomy myself: The Anatomy of a Cognitive Startup.

On the outside, the anatomy of a cognitive startup is just like any other in the IBM Ecosystem: focused, innovative, and always forging the future of tech. The true difference comes when you examine the tools of the trade our cognitive startups leverage as they achieve their goals. The IBM Cloud offers a diverse set of software and services dedicated to maximizing developer and startup utilization of the defining tools of the Cognitive Era. When coupled with the laser-focused guidance of the IBM Developer Ecosystem,
Cognitive startups are utilizing IBM Watson visualization, trade-off analytics, personality insight, tone analysis and other cognitive services, with cutting-edge results. Atlanta-based Simple C uses both the IBM Cloud and cognitive systems to provide media-delivered therapies targeting the behavioral symptoms of dementia and related cognitive disorders, providing breakthroughs in the medical industry.

Look at FinTech startup Alpha Modus. By utilizing IBM Bluemix, they’re disrupting the entire investment management industry with tremendous results by using social media to analyze the market sentiment. In fact, their efforts won them the Beacon Award for Best New Application on IBM Cloud from an Entrepreneur at the PartnerWorld Leadership Conference 2016.

Stay tuned for so much more from SXSW Interactive as we dig deeper into the innovations and the people behind them that are truly defining Cloud, Cognitive, and social influences of the future.