I was re reading the recent ibm.biz/SocStudy on social business impact!  If you haven’t read it, please take the time to comb through it!

Some things that struck me! 

First, enterprises are rapidly adopting, investing in and achieving business outcomes from social.  In fact, Pacesetters, those who are exceeding in the market, are 4x more likely to embed social into both their internal and external processes!   43% of the best embed social into their processes but we need more to think this way!  Social is not a channel, but a more effective and efficient ways to transform business processes!

But how do they approach social?   Organizations tend to deploy clusters of capabilities together, each aimed at achieving a specific goal.  Most are driving both internal and external collaboration but the #1 social entry point for most organizations deploying is on a client engagement mobile app.

To ensure success, these organizations are building, educating and protecting the workforce.  82% of these companies also recruit their employees via social networks.

However, most of these organizations are using social analytics to support their decisions, not for making decisions.   For instance, 70% of those who are deploying social analytics still DO NOT USE THEM to influence marketing decisions – still rely on gut feel!!!!

Employees are critical in the battle for mindshare and relationships online!  43% of those deploying rely on employee evangelists to spread the word

Visit ibm.biz/SocStudy to read the full study and start driving your social business impact!