Archive for March, 2012

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Social Business in the (Smart) Cloud! #cloud #socbiz #ibmsocialbiz #ls12

March 29, 2012

 

I have been doing a lot of work with mid size businesses lately wanted to become Social Businesses.   There is a great way to get started with a SmartCloud for Social Business!  Check it out!

We (IBM) just launched a new, streamlined web site http://ibmcloud.com/social where anyone can learn more about IBM SmartCloud for Social Business.

What’s especially exciting is that you can now purchase IBM SmartCloud offerings directly through this web site, from 25 countries across the globe, 24 hours a day. With just a few simple steps and a credit card,companies of all sizes can get up and running with our award-winning email, web meeting, and online collaboration tools. IBM’s e-commerce tool provides flexible billing options to meet your needs, and you can add more accounts and services as you need them. It’s never been easier to do business with IBM.

Click here to see our packages and “Buy Online” http://ibmcloud.com/social

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The New Frontier – Legal Implications of Social! #socbiz #ibmsocialbiz #ls12

March 27, 2012

On Saturday, I had a great opportunity to meet Alaine Dollan and gain insight from her session on The Legal Implications of Social!

Some of the key points that I thought we all could learn from:

Policy for Visitors to your site:

  • Terms of Use
  • Privacy Policy
  • Disclaimer about links
  • Intellectual Property Policy

Policies to think for your employees!

  • Employee Handbook should include .. intellectual property policy, social media policy, and privacy policy (Do you have these? )
  • The Social Media Policy (see IBM’s at http://www.ibm.com/blogs/zz/en/guidelines.html)
  • Should define your company’s attidue toward social networking
  • State employee’s access to social network sites while at work
  • State whether employees can identify themselves as reps of the company
  • Explain what disclaimers must be used
  • Lists types of employees covered by the policy

Social Media Insurance:

  • Does your general liability, product liability, professional liability, and commerical property liability cover Social Media incidents?
  • Does your social media insurance cover First party, Third party and Personal Injury Claims?

Intellectual Property Infringement:

  • The internet is viewed as a lawless zone!  However there are rules that should be followed!
  • Trademark infringement could happen from uploading designs, trademarks or logos (ask permission for these!)
  • Purchase domain names so that you do not “cybersquat”
  • Copyright infringement — is your work protected?  Is the Use Considered Fair use? 
  • Do you invite others to post materials on your social media page?   Are they protected by copyright?

HINT:  Review the Digital Millennium Copyright Act.  And the Online Infringement Liability limitation act!

This work that was presented was very very helpful to me!  I hope it is helpful to you!  The second part of her session was on keywords and linking!   Watch for that summary tomororw!

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For a successful Social Business Project, you need both IT and Line of Business!

March 26, 2012

I get asked a lot about secrets of success for Social Business projects.  One big factor is a ‘two in the box” with both the IT team and the line of business — like marketing, HR, sales, and other business leaders.

Let me know your thoughts for doing this in a successful way!

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Social Business Coffee Break! Social Support Center! #socbiz #ibmsocialbiz #ls12

March 19, 2012

Our Social Business Coffee Break is on the Social Support Center!

This continues our focus on adding social into business processes as a best practice!  Let me know your thoughts!

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Timing is EVERYTHING in Social Engagement! #socbiz #sxsw #ibmsocialbiz #ibm #infographic

March 16, 2012

A Social Business engages its client constantly … participating in the dialogue!  In order to do that, you have to leveraging the social tactics when your client is online! 

I loved the below infographic (complements of Argyle Social) that shows many companies are off on their engagement timing!   Are you one of those?!

 When are we posting?  Timing needs to be strategic
 
Engagement varies by B2B or B2C:
 
Weekdays vs Weekends:  Do you have the team at the right time?!
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Top 5 Impactful thoughts from #SXSW! #sxswibm #ls12 #socbiz #ibmsocialbiz #transmedia

March 15, 2012

My theme here is about Social Content.

Loved SXSW!  Make sure you go next year!

1.  “If  it doesn’t spread, it’s dead.”    Designing from the beginning with the right goal is crucial and if you want your content to go viral, you need to design it with those goals in mind.  With that said, it is doesn’t go viral, then learn, relook and move forward.

2.  “Content is the fire – social media is the gasoline”.    I highly recommend a Social Content Curator as part of any Social Business rollout.    Content is queen so make sure you don’t think that just because you have Twitter or a community you are golden.  You need strong content to add value!

3.  “Transmedia can be used in big business”.  Transmedia is storytelling across multiple forms of media, with each element making distinctive contributions to a user’s understanding of the story. It involves reuse of content in all channels like TV, Social, Kiosk, etc.  It is a powerful topic that I am going to really dive deep on.  It was everywhere at SXSW!

4.  “Authenticity has become a marketing term. people are ‘performing’ authenticity rather than ‘doing’ authenticity”.   I agree with this and it is something to think through.   I saw many authenticate speakers at SXSW and wow, they impacted my life. And then some who were performing.  There is a big difference.  Think about it.

5.   “How much content do you read each day that you don’t share?”  Great question.   It was interesting on the amount of content I read and share.  But I starting thinking through this — what me share some things and not others.  And what analytics could we use to really drive the intelligence in producing content for sharing.  Do you do this? 

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SoLoMo hot at #sxsw! Check it out in Social Business Coffee Break! #socbiz #ibmsocialbiz #sxswibm

March 12, 2012

Happy Monday from SXSW!!!  I am learning so much here and creating new networks!  More blog information on this later!

One hot trend here in Austin is SoLoMo!  Social Local Mobile!

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