BIZTECHBUZZ in the world of social, cognitive, IoT and startups

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Africa and Social Business! #ls13 #ibmsocialbiz #ibmconnect #socbiz #ibm

IBM takes its Social Business focus to Africa. Africa is the next frontier, perhaps, as I read the latest ads from HSBC, the last emerging market!

South Africa is already in the social media era! South Africans leverage a plethora of tools, and has one of the highest growths in social media per the latest GlobalWebIndex report. South Africa is the 6th fastest growth in use of Facebook.

Here the great team took me to see several clients and hosted an evening on Social Business.  The event was called Close the Gap — creating your Social Business Agenda.

 

And this market is ripe for social.    According to the Global Web Index, Indonesia leads the way, with over 80% of internet users in the market,both South Africa and India demonstrate incredibly high levels of multiple service adoption.

Whirlwind Social Business launch day in Sydney! $4B planned investment in Social Business in 2012! WOW! #socbiz #ibmsocialbiz #ibm #marketing 2.0

With the Social Business world tour, I went Down Under to discuss social.  Again, the interest level has grown tremendously since last year!   While I was here, I saw the new report, The Global impact investment market study by JP Morgan, and the Global Impact Investment Network (GIIN).  It showed that  investors see the social enterprise as a market ‘in its infancy and growing’ with almost $ 4 billion planned for investment in 2012.

I loved working with the team in Australia on the Social Business!  But while at a client dinner,  I learned that many of my favorite Australian brands are actually no longer Australia!!!   Um……!   Really did you know that Aussie Shampoo is actually British! Also since my daughter loves Cody Simpson’s music (he is from the Gold Coast), learned that he is unknown in Australia.   Sigh.   No Cody Posters coming home in my bag!

 

While I was in Australia, we had analyst briefings, media event involving customers and partners plus meetings with FOUR major Australian companies all in 1 day. The Australian team sure know how to make time stretch!!  See below for some of the fun pics!

The day had a lot of excitement from clients who told their stories!  Jord was on stage with me and told their amazing story of leveraging Connections throughout their enterprise.

Take a listen to Kim Robertson on our adventure down and under!