Happy Monday and grab that coffee!!!
Today’s Social Business Coffee Break is about forming that important Brand Army!
Let me know your thoughts!
Category: Smarter Workforce (Page 2 of 2)
Happy Monday! This is our 8th Best Practice for Social Business Adoption.
It is all about Reverse Mentoring — a great best practice!
Tell me what you think!
What is Sentiment? Per the Free Online Dictionary, Sentiment is the measurement of thought, view, or attitude, especially one based mainly on emotion instead of reason. So really, a view on whether someone is positive or negative about a company, brand, or idea that is in the blogosphere.
Sentiment is the way that people view what you are doing either positively or negatively. A Social Business needs to be able to analyze sentiment and filter by concepts, hot words and media sets to have a complete comparative analysis by comparing positive, negative, neutral, or ambivalent sentiment.
Sentiment Analysis helps a Social Business make evidence-based messaging decisions with analysis into consumer and stakeholder sentiment. It adds value in assessing precision trends and changes in perception of your corporate reputation and reaction to campaigns.
In addition, it can help you identify and target new channels to drive greater advocacy of your products and services with key influencers based on an analysis of sentiment For example, the effectiveness of your campaigns’ messages and their impact on consumers’ purchasing decisions as well as the resonance and believability of their promise is valuable information.
To infinity and beyond! Since I was a math minor in college and so I saw the Infinity sign in my daily tasks and fell in love with it! Infinity is the unlimited extent of time, space, or quantity, or in plain English …. boundlessness.
Just on a POP note! Today it is one of the most popular necklaces because it represents endlessness … (just ask my daughter who walked me through 4 cities looking for an infinity sign necklace that was in stock — they are hard to find!) I am sure New Dimension has a lot to do with that!!!
Social Infinity: But in Social, it is money for your business because it represents the endless cycle of engagement with clients, and the knitting together of the employee and the client! The engaged employee is key.
Engaged employees are those who know the company’s values and are empowered to leverage those values with their partners and clients. They know their role and understand how to reach out to the right expert. These new social employee are about commitment and success.
An engaged employee yields an engaged Client!
This Engaged client is one who is attentive, interested, and active in their support for your brand, product, or company. The depth of their conversations online showcases their knowledge and care. They recommend and passionately advocate on your behalf in the blogosphere — they become loyal Brand Ambassadors — speaking on your behalf!
A brand ambassador is a person who is passionate about your brand and references you as a normal course of business usually done socially! And that makes you as a company a more desirable company! Becoming an infinite loop of success and money!!!
Addendum: The funny thing is I wrote this before my call with Janet Powers from the Women’s Tool Box! And she had the exact same thoughts!!
