Archive for September, 2012

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Happy Monday! Social Business Coffee Break on Value of Social Example! #ls13 #socbiz #ibmsocialbiz #hr #interconnect

September 24, 2012

Our coffee break this week focuses on a simple value from Social Usage inside an organization. 

This topic came up from the crowdsourcing I did with you, our readers!

Let me know your thoughts!

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Africa and Social Business! #ls13 #ibmsocialbiz #ibmconnect #socbiz #ibm

September 19, 2012

IBM takes its Social Business focus to Africa. Africa is the next frontier, perhaps, as I read the latest ads from HSBC, the last emerging market!

South Africa is already in the social media era! South Africans leverage a plethora of tools, and has one of the highest growths in social media per the latest GlobalWebIndex report. South Africa is the 6th fastest growth in use of Facebook.

Here the great team took me to see several clients and hosted an evening on Social Business.  The event was called Close the Gap — creating your Social Business Agenda.

 

And this market is ripe for social.    According to the Global Web Index, Indonesia leads the way, with over 80% of internet users in the market,both South Africa and India demonstrate incredibly high levels of multiple service adoption.

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Whirlwind Social Business launch day in Sydney! $4B planned investment in Social Business in 2012! WOW! #socbiz #ibmsocialbiz #ibm #marketing 2.0

September 18, 2012

With the Social Business world tour, I went Down Under to discuss social.  Again, the interest level has grown tremendously since last year!   While I was here, I saw the new report, The Global impact investment market study by JP Morgan, and the Global Impact Investment Network (GIIN).  It showed that  investors see the social enterprise as a market ‘in its infancy and growing’ with almost $ 4 billion planned for investment in 2012.

I loved working with the team in Australia on the Social Business!  But while at a client dinner,  I learned that many of my favorite Australian brands are actually no longer Australia!!!   Um……!   Really did you know that Aussie Shampoo is actually British! Also since my daughter loves Cody Simpson’s music (he is from the Gold Coast), learned that he is unknown in Australia.   Sigh.   No Cody Posters coming home in my bag!

 

While I was in Australia, we had analyst briefings, media event involving customers and partners plus meetings with FOUR major Australian companies all in 1 day. The Australian team sure know how to make time stretch!!  See below for some of the fun pics!

The day had a lot of excitement from clients who told their stories!  Jord was on stage with me and told their amazing story of leveraging Connections throughout their enterprise.

Take a listen to Kim Robertson on our adventure down and under!

 

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Social makes me Happy! How about you? #ibm #ibmsocialbiz #socbiz #marketing 2.0

September 17, 2012

Happy Monday!  And I am happy!  I am home from my 2 weeks in Asia and Africa with great meetings with clients and great changes in the market.  What a difference that a year makes!

Here’s your request on this week’s video which is an update on Social and Happiness!  What do you guys think?

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Singapore – Here now back for IBM Interconnect October 9-11 #IBMInterConnect #ls13 #ibmsocialbiz #socbiz #ibm

September 14, 2012

On the Social Busines World Tour, I am now in Singapore,!!  It was a short visit but still time for the IBM team and clients!   We are back here in October 9-11 — will you be here too?

Hear from our ASEAN leader on the new buyer for Social and why INTERCONNECT in Singapore on October 9-11 is the place to be!   Why should you come?    Well, you can meet the best minds at IBM — including technical experts, thought leaders, and IBM’s senior leadership team (Bob Picciano, Mike Rhodin, Robert LeBlanc, Jim Bramante, Rod Adkins and Steve Mills)  With a  first-hand look at IBM’s newest social, cloud, mobile, and enterprise solutions, this cannot be missed!  I’ll see you there!

Follow us @IBMInterConnect 

Thanks for the great focus on Social Business in Singapore to our super IBM Team shown below!

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5 New Trends from the newest GlobalIndex Trend report! #ls13 #ibmsocialbiz #social #socbiz

September 12, 2012

From the GlobalWebIndex Trend report, some very interesting facts about social!   My friend Tom Smith, founder of GlobalWebIndex. has some interesting new findings!  Take a read through it!

Five key trends in social media:

1. Social media is the internet:  Social media is so ingrained into the modern internet experience that a staggering 90% of all internet users now have an account on at least one social service and 70% of them contributed in the past month. Emerging internet markets dominate growth numbers for the big name social services and the top five markets for owning and being active on social profiles are Indonesia, China, South Korea, Philippines and Russia.

2. Passive users are transforming social:  When social media arrived, it was very much about consumers publishing to the world and peer-to-peer communication. The situation today is shifting rapidly. Increasingly, social media and the social platforms are enabling consumers to follow and stay up to date with people in the public eye. Consequently contribution levels are falling with messaging friends falling 16% from 69% of social network users in Q2 2012. As users become more passive over time and increasingly turn to people in the public eye or well-known organisations for interesting content, social will increasingly become a broadcast channel.

3. Emerging markets will power Facebook onwards and upwards:  Facebook continues to demonstrate epic growth, topping 1bn accounts by the end of Q2 2012. Growth is now entirely driven by new users in markets such as Brazil and India, where social media is mass market and internet penetration is growing rapidly. There has been a recent decline in the US and other mature markets such as Sweden, Hong Kong and Singapore. The relentless growth of emerging internet markets like Brazil, Indonesia and India, will according to our three years of trend data, enable Facebook to hit 1.5bn users by the Q3 2013 and 2bn users by the end of 2014.

4. Pinterest becomes an international hit:  The new star of social has certainly made a massive impact, already signing up 53m active users. This is rapid growth for a product that only came out of beta in August 2012. This a demonstration of the globalisation of the internet as only 16m of these active users originate in the US, with China (11m), India (8m) and Brazil (1.8m) leading the international growth charge.

5. Photo sharing dominates social usage:  Sharing photos is by far the most important activity on all the devices used by Facebook users. Eight-two per cent of active Facebook desktop PC users have shared via PC, 60% of mobile users via a mobile and 57% of tablet users via a tablet. It outranks messaging friends, posting status updates or sharing links.

This is replicated (at a lower level) in Google+ – where 120m active users have shared photos and is also the second-most important activity in Twitter – 41% – after posting comments on your daily activities, which scored 48%.

 

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Social Business in Vietnam! Rocking in a Booming Economy! #ls13 #ibm #ibmsocialbiz #socbiz

September 11, 2012

I am here in Saigon, or Ho Chi Minh City, for our next stop in the Social Business Roadshow!    Did you know that in terms of economic growth, Shanghai gets top rating followed by Ho Chi Minh City!  And there are more motorbikes on the road than I have ever seen!  I saw one motorbike with 6 family members on it and then this one … note that the bike is carrying a refrig and a plasma TV AND the guy is on the phone!

Social media has become an increasingly important tool in our daily lives – helping people connect, communicate and share information. This has forever changed the way people interact.  lToday, more than 2 billion people use the internet. By the end of this year, Gen Y will outnumber Baby Boomers….and 96% of them have joined a social network.The second largest search engine in the world is YouTube.  25% of search results for the World’s Top 20 largest brands are links to user-generated content.  And this adoption has happened at an incredible pace. Consider this: to reach 50 million users, it took radio 38 years…it took television 13….it took the internet only 4. Meanwhile, Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion downloads in 9 months.

It’s clear we are now in the midst of a revolution. People are using these connections as a primary means of communication, in many cases, replacing other more traditional interactions.  Vietnam has only 27.1% social users – however, statistics show that the percentage of connected users who are highly engaged in online activities is high 45% in Vietnam, demonstrating an eagerness to adopt greater Internet usage in Vietnam. The average Vietnamese Internet user is 27.4 years.  According to statistics, most Internet users in Vietnam are Communicators (48%) and Influencers (27%); the popularity of social networking, email and a focus on online communication means there are many opportunities for online marketing and connecting through social platforms like Facebook or Twitter.

The packed out room today shows that leading companies are seizing on these opportunities to create real business value – moving from using social  technologies for basic communication to driving disruptive change in their industries.

Here is the great Vietnam Team!

 

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