Spend time on your influencers!
I think this is one of the best social media tips I ever discovered.
First, a definition of an nfluencer. An influencer is someone who influences the rest of the clients and potential clients online and offline, usually about 15% to 20% of your followers or fans!
I discovered this concept in a book by Andrew Davis, author of Brandscaping, The 4-1-1 (for your informtion!) is a way to show value and care to your social influencers.
This concept says that if you communicate 6 things socially, 4 of those 6, or 67% should be showcasing content from your influencers. The other items you should be showcasing are your Point of View or Subject Matter Expertise . The other could be something that is more sales oriented.
Complements of Joe Pulizzi here is a great visual of what this concept is!
Reblogged this on Ingers Business Raw and commented:
Spend time on your Influencers. Here is why
Hi Sandy- I never knew this. That said, thank you for the information. I am going to take a look at my social activity and see if I even begin to fit the mold!
Yes it really helps me!
Loved this article by @Sandy_Carter – I spent time with one of my influencers today – Joe Perry from the @IBM Innovation Center MA – helping me to think strategically about eco-systems!
Thanks so much!!!!