Welcome to our Social Business Coffee Break on one of my favorites! The importance of key leadership is crucial for great Adoption!
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cloud, Marketing 2.0, Social Business, social marketing, social media, Web 2.0
adoptionbest practicesBLOGHERMarketing 2.0social business
February 26, 2013 at 5:49 pm
Reblogged this on Diverse Messages and commented:
It’s been an interesting week already. Yesterday, I was able to participate in in the Waterloo Region Social Media Summit, hosted by the Small Business Center. The day was full of great information from the generous and talented speakers (to see the stream use #socbizwr). What was telling that in the course of these 24 hours, I’ve listen to Joe Thornley, (@Thornley) keynote at the summit talk about the need for senior leadership in social, returned home and caught this compelling discussion/debate with @tedrubin and @jasonkeath in IBM’s webcast debate the ROI of social media and the need for senior level engagement and leadership (watch here http://youtu.be/29i4L0mui2U ). Today, as I scanned my reader, I came across this great presentation from Sandy Carter, VP Social Business Evangelist at IBM sharing information from IBM’s CEO survey. What’s nice about this short presentation is the key takeaways and the excellent examples of CEO’s that have embrace social to engage with their customers and how they are empowering their employees to do the same. Both are worth your time.
February 28, 2013 at 12:37 am
Thanks for passing this on!!!! What an honor in her comments.
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