Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Tag: BLOGHER (Page 13 of 14)

Social Mail is here! #socbiz #ibmsocialbiz

March 12, 2013 / / 7 Comments

Woo Hoo!

I am tingling as I use our new Notes 9 Social edition!  Not because it is a next release of Notes, but because it is an amazing Social tool!  It is Social Mail — here today!

Some people think e-mail has always been social, and others say email and social are like oil and water.

I think it’s a mix!   And that’s why I love it!  My husband says I like my cake and eat it too!  So with Social Mail I can do both — have mail and social!

Social mail is the seamless integration of everything — all your collaboration tools — where and when you want them. Often, that’s alongside your inbox.

And I mean everything.  All the new & cool social stuff like Profiles, communities, file sharing, real time audio and video communications, presence and more, all right there.  And I mean your desktop applications; your public social networks; your Tweets; and your other business applications.  All together. No switching, stopping, or waiting.

But social mail is is also about the integration of messaging into those other applications– shouldn’t my desire to communicate be freed from the boundaries of a traditional email client application?  Social mail is about having access any time & anywhere — on my PC, my phone, my tablet, on my desktop, and even in the cloud.

Social mail lets me focus on my idea or the business problem I need to solve.  Ultimately, a social mail experience is about empowering people to collaborate seamlessly and in context, so you forget about managing email and just get work done.

IBM @ #SXSW!! Join us! #socbiz #ibmsocialbiz #ibmconnect

March 8, 2013 / / 0 Comments

South by Southwest (SXSW) in Austin, TX, starts on Friday, March 8! If you’re not familiar with this event, or if you want to test your trivia knowledge, then check out this interesting infographic from Rocksauce Studios, which Guy Kawasaki shared earlier this week.

There are so many exciting sessions and speakers that it’s hard to choose which to attend. Even if you’re not attending SXSW, you can follow along on Twitter by searching #sxsw. You’ll be able to join the conversation and share what you see with your followers.

One session that looks incredible is Tina Roth Eisenberg’s keynote on March 10. She’ll be talking about social’s impact on design.

As the mother of a tween daughter, two other sessions have caught me eye:

Digital Drama: Growing Up in the Age of Facebook With Bill Keller, Danah Boyd, Emily Bazelon and Jason Rzekpa.

Is Women’s Media Too Girly? With Anna Holmes, Deborah Schoeneman, Margaret Johnson, Rebecca Fernandez

IBM will be involved in several SXSW speaking sessions:

I Know Where You’re Going: Location as Biometric With Jeff Jonas, IBM Fellow & Chief Scientist, and Jennifer Lynch from Electronic Frontier Foundation

The Large Enterprise of Social Media – Meet Up Hosted by Noah Kuttler, Market Segment Manager, IBM Enterprise Content Management

Mentor Session With Rawn Shah, Social Business Strategist, IBM

Engaging Government for Fun, Profit & Meaning With Gadi Ben-Yehuda, Innovation & Social Media Director – IBM Center for the Business of Government, Amanda Eamich from USDA, Mary Krakowiak from National Archives & Records Administration,  and Tammi Marcoullier from US General Services Administration

Making Accessible Transportation Modern & Cool

With  Bill Curtis Davidson, Accessible Transportation Solutions & Business Development Lead, IBM , James Pol from US DOT, Kamiar Kordari from TRX Systems, and Mohammed Yousuf from DOT.

I will be participating on a panel that is not on the SXSW schedule but will be fun and informative:

Just Add Followers – The Key Ingredient to Telling Your Brand Story and Getting Results

– Panel Discussion with Shoutlet, Bare Escentuals & IBM, Moderated by TechCrunch       

Gone are the days when brands used a brochure or static website to tell their story. Today, social media provides a platform where brands can communicate their story through the way they engage and interact with followers. And often, those interactions shape the brand in new ways, too. Join TechCrunch, IBM, Bare Escentuals and Shoutlet as we take a look at social storytelling and provide practical tips and tools for the job. You’ll hear a robust discussion on how to effectively manage online communities, listen to fans and impact buyer behaviors and preferences. More details here.

When:             Saturday, March 9 from 2:00 – 4:30 pm

Where:            Lambert’s Downtown BBQ

IBM is planning an extensive presence at SXSW. Please stop by and say hello!

Mix at 6 Happy Hour

Date:               Saturday, March 9, 6-8pm

Location:        Haven Bar

5th Annual SXSW Interactive Accelerator

Date:               Monday, March 11 and Tuesday, March 12

Location:        Hilton Austin

What: New technologies and start ups presented at SXSW. IBM is sponsoring Social Technologies track

SXSW Trade Show

Date:               Sunday, March 10 through Wednesday, March 13

Location:        Austin Convention Center, Exhibit Halls 3 & 4

What: IBM booth will showcase solutions for Social Business, the Mobile Enterprise, Digital Marketing & Analytics, and Global Entrepreneurs

Last but not least, the famous Grumpy Cat from Twitter and Facebook will be doing meet & greets and “signing” autographs. That’s just the type of event that you expect at SXSW!

See you in Austin!   Sandy

Social Business Tip: Social Infinity and beyond! #socbiz #ibmsocialbiz #ibmconnect #sxsw

March 6, 2013 / / 2 Comments

To infinity and beyond!    Since I was a math minor in college and so I saw the Infinity sign in my daily tasks and fell in love with it!  Infinity is the unlimited extent of time, space, or quantity, or in plain English …. boundlessness.

Just on a POP note!   Today it is one of the most popular necklaces because it represents endlessness … (just ask my daughter who walked me through 4 cities looking for an infinity sign necklace that was in stock — they are hard to find!)  I am sure New Dimension has a lot to do with that!!!

Social Infinity:  But in Social, it is money for your business because it represents the endless cycle of engagement with clients, and the knitting together of the employee and the client!  The engaged employee is key.

Engaged employees are those who know the company’s values and are empowered to leverage those values with their partners and clients. They know their role and understand how to reach out to the right expert. These new social employee are about commitment and success.

An engaged employee yields an engaged Client! 

This Engaged client is one who is attentive, interested, and active in their support for your brand, product, or company. The depth of their conversations online showcases their knowledge and care. They recommend and passionately advocate on your behalf in the blogosphere — they become loyal Brand Ambassadors — speaking on your behalf!

A brand ambassador is a person who is passionate about your brand and references you as a normal course of business usually done socially!   And that makes you as a company a more desirable company!   Becoming an infinite loop of success and money!!!

infinity

Addendum:  The funny thing is I wrote this before my call with Janet Powers from the Women’s Tool Box!  And she had the exact same thoughts!!

womens toolbox