Tag: gitomer (Page 2 of 6)
I was watching the SuperBowl and the verdict was the Defense Wins SuperBowls!
But does it win the Social Business game?
What does a defensive vs an offensive Social Business Plan look like?
Well first, for any plan you need to do a set of key tasks:
- Have plan and set goals – you can’t get where you are going without a goal!
- Establish metrics for success
- Know your audience
- Hang with the right folks
- Share your best stuff
- Measure, rinse and repeat
- Be You!
Defense: A defensive strategy is to prevent the other side from scoring a point. Defense usually attempts to mitigate an opponent’s impact.
Defensive Social would be:
- Listening to what is being said and then responding
- Protecting identities and security
- Having a plan for any kind of “blogosphere” attack
Offense: An offensive play will goes after the goal line aggressively.
An offensive play would be more focused on:
- Sharing Point of View to shape the discussion and then jump in
- Joining communities to be a valued based member, knowing that you do not own your audience
- Focused on the social relationship to influence
Just as in any great football game, you really need to do both to succeed!!! I believe that both are required to win the hearts of your clients.
Both are needed to succeed — Just ask the Seahawks!!
Happy Monday! This Monday begins our IBM Entrepreneur Coffee Break- Welcome to IBM Entrepreneur Week!!
I am so excited! Did you hear?
Eric Ries @ericries, Lean Startup guru, will be a keynote speaker for the IBM SmartCamp Global Finals—happening during IBM Entrepreneur Week #IBMEW, February 3-7! Eric will talk about his new approach to business, called The Lean Startup, which maximizes a startup’s potential by using their resources more effectively. But that’s all I’m going to share here. Listen from Eric himself in the video below!
Register now for IBM Global SmartCamp Finals to hear from Eric in person at The Bently in San Francisco or watch via LiveStream. And don’t forget to take part in the other fabulous activities taking place during IBM Entrepreneur Week.
Check them out here!
I’m excited to tell you about my three live webcasts in the coming week from IBM CONNECT 2014. Tune in for CONNECTING THE ECOSYSTEM: Conversations from IBM Connect 2014 with Sandy Carter. We’ll be streaming live from the CONNECT Solutions Expo on Sunday, Monday, and Tuesday at the times listed below. I’ll be joined by key ecosystem luminaries for discussions on driving social adoption, proving business value through social intelligence, and creating a smarter workforce. In addition to the interviews, we’ll have summary thoughts each day on key announcements and initiatives. And, we’ll take your questions submitted through Twitter, just use #asksocialsandy on your tweets!
I really hope you’ll join us for one or all of the live webcasts.
Our schedule:
Sunday, Jan. 26: Driving social adoption, 6:30-7:00 PM (Eastern US) / 23:30-24:00 (GMT)
Monday, Jan 27: Proving business value through social intelligence, 6:45-7:15 PM (Eastern US) / 23:45-00:15 (GMT)
Tuesday, Jan 28: Creating a Smarter Workforce, 5:30-6:30 PM (Eastern US) / 22:30-23:30 (GMT)
Register today and add the shows to your calendar: http://bit.ly/1hOwoxY
Women-led businesses receive only 13% of VC deals, and that’s up 20% YTY, according to Pitchbook, a venture-capital research firm. This is good momentum! And for me, this is means 2014 will continue to be a breakout year for women in technology too.
I’m also thrilled to help spark this breakout by hosting IBM Global Entrepreneur Week, February 3-7th. I’m honored to be the first woman to host this premier event. Register to join us!
http://vshow.on24.com/vshow/EntrepreneurWeek/registration/5787#
This one-of-a-kind event will feature virtual and in-person opportunities to learn from and network with entrepreneurs, venture capitalists, academic leaders, IBM executives and IBM Business Partners. There’s no better place to connect with other female entrepreneurs and find out what it takes to build and maintain a successful startup … and there’s no better time to register!
Spread the word with all of your fellow female entrepreneurs using the promo below on all of your social networks. Then join us on February 3 during our Online Bash at 10:30 AM EST to hear from leading women on how to survive this competitive marketplace.
I hope to virtually see you there! Register NOW!
http://vshow.on24.com/vshow/EntrepreneurWeek/registration/5787#
I consider myself an Intrapreneur at IBM! Yes, and IBM has hundreds and thousands of entrepreneurs who joined our ranks through numerous acquisitions!
We’d love for you to join us at our IBM Entrepreneur Week Feb 3-9 for a mix of great virtual and in person events!
This week will be global!!!
Intrapreneurs and Entrepreneurs are great friends!!!
- Entrepreneurs provide the spark. Intrapreneurs keep the flame going.
- Entrepreneurs are found anywhere their vision takes them. Intrapreneurs work within the confines of an organization.
- Entrepreneurs face many hurdles, and are sometimes ridiculed and riddled with setbacks. Intrapreneurs may sometimes have to deal with conflict within the organization.
- Entrepreneurs may find it difficult to get resources. Intrapreneurs have their resources readily available to them.
- Entrepreneurs may lose everything when they fail. Intrapreneurs still have a paycheck to look forward to (at least for now) if they fail.
- Entrepreneurs know the business on a macro scale. Intrapreneurs are highly skilled and specialized.
Crazy title I know. But did you know since I had my accident in Brazil, I have swam everyday consistently for 3 months in my quest for total recovery. And have earned my new nickname — Aquawoman!
Given that I go to the same pool daily ( except for the 2 weeks at Christmas where I went to another location and pool!), I have learned the names of the lifeguards, their shifts, who swims when and what injury they have sustained, where kids are heading to college and the list goes on. Given the lifeguards had to help me into and out of the pool for a while, I gave them each a small present of my appreciation at Christmas. I have developed a new small family of swimmers!!!
I thought about how amazing this was! And it was all SOCIAL! I learned a lot of lessons in that pool for my Social World!
- Consistency earns Trust. In Social or any relationship, you can not come in and out. You must remain consistent in your interactions. Plan time to interact and develop relationships.
- It is P2P – People 2 People. People are not robots. And they are not just all business. They have lives and their lives extend far beyond their business side. Get to know things that matter to them — their families, hopes, dreams, and injuries! This helps you to know them as a full person.
- Reward those that help you. Yes, the small token I gave each lifeguard (22 in total!) was a way I could express how appreciative I was of their help. Everyday I thanked them. And they responded in kind. I get so much help and great attitudes every time I come in. The same is true in Social. Re tweet others, interview them and spotlight them. Thank them for their help and assistance!
As I have said many times, Social is not magic. It is simply something people have been doing throughout the ages — forming relationships!
You don’t have to be as smart as Watson just have the social skills!!!!
At NRF, Ginni Rometty discussed the use of cognitive for Retailers. On the Main Event, she talked about an application that our IBM Partner Fluid has built to take advantage of this use of cognitive in the retail space. I had the great pleasure of meeting with them on Monday!
Fluid, which builds online shopping experiences for retail businesses to drive customer engagement and conversion, is developing the Fluid Expert Personal Shopper(sm) powered by IBM Watson. The app calls upon Watson’s ability to understand the nuances of human language and uncover answers from Big Data. Consumers who use Fluid’s app will interact with rich media and dialogue with Watson, as their newfound “cognitive, expert personal shopper.” The Fluid app incorporates the information users share and questions they ask to help them make smart, satisfying purchases by putting a knowledgeable sales associate in the hands of consumers, on demand!
On stage, she mentioned David Jones leveraging this new paradigm!
See how cognitive can assist Retail in this use of data in a cognitive way!
Happy Monday! Yes I am at NRF today but see the breadth of questions coming in from IBM’s announcements last week on Watson so I would like to summarize in a blog post!
With the introduction of the new Watson group comes a host of supporting activity including a new headquarters in Silicon Alley section of New York, over 2500 professionals staffing and over a Billion dollars in funding.
•We’ve added two new offerings also announced today further expand our cognitive portfolio:
1. The IBM Watson Discovery Advisor will discover connections within Big Data to help organizations speed up research and bring new innovations to market.
2. IBM Watson Analytics will revolutionize how business users—from C-level to front-line—discover, visualize and share Big Data insights.
1. The IBM Watson Discovery Advisor will discover connections within Big Data to help organizations speed up research and bring new innovations to market.
2. IBM Watson Analytics will revolutionize how business users—from C-level to front-line—discover, visualize and share Big Data insights.
•We’re continuing investment in research to push the boundaries of cognitive systems
•And we’re continuing to push the Ecosystem initiative forward with direct investment in partnerships and moving toward additional partners within the program!
