Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Category: Marketing 2.0 (Page 5 of 38)

SXSW! Geek Girls Are Chic with Girls Who Code! Five Career Hacks on Sunday at 11AM CST!

March 11, 2015 / / 0 Comments

Come on Sunday to see Geek Girls are Chic:  5 Career Hacks!  We’ll be in Ballroom A at the Austin Convention Center on Sunday, March 15th. Our session begins at 11:00AM Central. Visit this link to add our session to your SXSW schedule!

Geek Girls Are Chic

I’m so thrilled that I am sharing the stage during a SXSW featured session with one of my favorite organizations:

  • Girls Who Code! Joining me will be Elizabeth Caudle, Director for Girls Who Code. Elizabeth’s background is rich in STEM-type roles where she has been a supporter and leader of organizations dedicated to advancing educational opportunities around the globe!

During our session, Elizabeth and I will discuss women’s participation in tech-related fields, why there are fewer women graduating with a technical degree, and why women are not rising in the tech ranks or startup businesses. We’ll tackle these issues, as well as discuss how the tech industry can benefit from innovations from women. We’ll discuss why more women need to take risks and embrace failure and build the courage the shatter the glass ceiling! We’ll also share with you 5 career hacks that can help you strategize your approach to grow your career!

Here’s a taste of what we’ll share with you:

  • Doing your homework is a MOOC point
  • Be an Open API
  • Define your “ALL”

Watch my short video to get a taste of my session with Girls Who Code!

And after the session, be sure to join me at the SXSW Bookstore where I’ll be signing copies of my books. Come by, say “Hi!” and share your ideas with me! I promise, it’ll be a lively debate!

cover geek girls

Whether you are a woman or man, parent or business owner, this is a must-see session!

New Startup: The Smartphone Device That Will Be Able To Detect Cancer In Your Breath

February 27, 2015 / / 1 Comment

Compliments of Ray Hammond who alerted me to this cool Startup!   A device developed in Israel called the “NaNose” is claimed to be able to detect cancer and other illness simply by sampling human breath.
NaNose is now being ported to be available on a smartphone as an add-on called “The Sniff Phone”.
By identifying the special “odour” emitted by cancer cells, it is claimed the NaNose system can detect the presence of tumours, both benign and malignant, more quickly, efficiently and cheaply than previously possible.

It is claimed the system is 90 per cent accurate.

To be your Social Best, you must be authentic!

February 5, 2015 / / 1 Comment

In a recent study, the #1 characteristic across B2B and B2C is that those using Social be Authentic.

But what does this mean?

Authentic is when we are true to ourselves and celebrate the diversity of unique leadership character.  We act fairly and build trust in every environment, even when it’s tough to do.  We are self aware and never let business pressures and stress prevent us from leading with integrity and respect.

What do you see authentic as?

Do you have a Young Spirit? Try it on Social Networks!

January 20, 2015 / / 2 Comments

I heard many people say that they are “too old” for social.   I don’t buy this at all.   Social has nothing to do with age….. but a young spirit.    We all need to keep a youthful attitude instead of not changing or adapting.  This works in life as well as with Social Networks!

Social networking is not just used by the young and the restless. Which age groups are using social media?

Did you know that: 

  1. 72% of all internet users are now active on social media
  2. 18-29 year olds have an 89% usage
  3. The 30-49 bracket sits at 72%
  4. 60 percent of 50 to 60 year olds are active on social media
  5. In the 65 plus bracket, 43% are using social media

(You can see more stats at:  http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#V5IbWy4JKG1D2bpu.9)

Also per Pew Research:

stats age

Some tips!

1.  Learn some tools like Facebook, Twitter, or whatever your “crowd” leverages.   Do this in person at social classes that are offered for free (our library did free classes this weekend!) or online.   You can do it!

2.  Set goals.    That means we need to chase our dreams and work toward our goals.   It could be personal like keeping in touch with friends or grandkids.   Or it could be work related.   When you wake up with something to accomplish, and you don’t settle for watching the world go by, you keep that spirit young and fresh!

3.  Keep laughing!   If you ever watch a child, they laugh and have fun.  You may not get it right away but don’t get down on yourself.   Keep moving — have a laugh and collect the stories.

We know that digital natives love technology and social networks but the fastest growing group on social today are those digital immigrants.   Immigrants always take risks and drive forward!

Start today!

 

It's not always about you!

January 15, 2015 / / 1 Comment

How many brands discuss nothing but themselves in social networks?   About 62%.   Too many brands do nothing but talk about themselves.   But the millennials and Gen Z want to be part of the “sharing” culture!   They want this “relationship” to be a win – win.

Look for opportunities to comment on your clients comments and POV.   Set up ways you can have them participate.   I love what Taylor Swift does in her Social Media empire.  She fills up up Tweets with undiscovered artists singing her songs, fan collages, and wedding videos using her songs. This past Christmas she did #SwiftMas and sent out gifts to those fans out there engaging and documented their openings of the presents on video.    TD Bank did a ATM – Automated Thanking Machine – to say thank you to their clients documenting their responses.
What will you do to recognize and talk about your clients and their interests?

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