Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Category: Marketing 2.0 (Page 1 of 38)

3 Changes in 2017 for Successful Branding and Marketing – Featured at CES

January 5, 2017 / / 0 Comments

Yesterday I caught the BrandX ranking for the top brands in the industry and looked at how these success cases are modeling the way for branding!

3 Top Trends Are New Marketing & Branding Ala CES:

1.  Design and Experiences.   Brand will increase their use of video in 2017 to tell stories.  While traditional imagery is static, video is dynamic.  Women in particular are visual buyers.  The prediction of  clear visual communication — meaning focusing more on bringing forth the user content rather than the UI, will help to draw in women buyers — who today control approximately 75% of the consumer spend.

2.  Changing Customer Behavior + Expectations Releases the Power of Technology for New Experiences and Content .  Shawn DuBravac, the chief economist for CTA, dished on AI, AR, VR and Iot in the annual show kickoff as part of the 5 major trend.  But the trend is not just for products incorporating these technologies but how companies are using them to market as well.  For instance, Lowe’s is using VR powerfully to help you imagine your new kitchen and companies like Under Armour use AI to provide personalized recommendations.

3.  Path to Purchase.   Today’s world is more complicated than the past in how the client purchases.   In 2017, the path to purchase is now more complicated.  I loved the Nielson presentation on the new startups that have created solutions to help  decipher the complexity of the path to purchase that exists through Social Media, Ads, TV, Mobile, and now AI, VR and new devices.

I am thrilled to be on the panel with Lisa Johnston, digital editor at TWICE magazine on Friday at CES!   Hope to see you there!

January 26, 2016 / / 0 Comments

These start up lessons are among the most valuable!  Did you know that the top 4 startup lessons make up 80% of struggles that startups have?

I love the fact that being an entrepreneur is a club — sharing is part of it.   And that makes the startup nation lessons even more powerful and drives all boats to rise !

Let me know what you think of these lessons or others that have taught you!

 

New IBM CSuite Study – Flourishing in an era of continuous disruption

November 10, 2015 / / 0 Comments

I am loving the new C Suite study on flourishing in this world of disruption!  Here’s my favorite top AHAs from the study!

csuite

Prepare for digital invaders: Competitors are emerging to digitally disrupt business models and re-shape industries. Airbnb, Fitbit and Uber exemplify the new digital invaders and “ankle-biters” – focused competitors with the lethal combination of no legacy costs and the superior value to rapidly amass market share.

New competitors also are emerging through industry convergence, with traditional boundaries eroding as expertise from one sector is applied to another – for example, defense contractor Lockheed Martin partnering to develop personalized health and wellness solutions. C-suite executives see this trend rising above all others in the next three to five years.

Create a panoramic perspective: All business strategy is technology strategy. Most C-suite executives interviewed believe cloud computing, mobile solutions, the Internet of Things and cognitive computing will dominate the strategic business agenda in the near future with the confluence of these different technologies holding the greatest promise.

Be first, be best, or be nowhere: To create differentiation, C-suite executives are experimenting with alternative business models, collaborating across industries or exploring a new customer base./