Month: January 2013 (Page 1 of 2)

Yesterday we had a fascinating panel at IBM Connect in Orlando on the 4 trends shaping Social Business in 2013.   The discussion was led by Mark Fidelman @markfidelman and included Beverly Macy @BeverlyMacy and myself.

Here’s a quick summary in case you weren’t there!

1. Beyond Marketing.  The true social business is so far beyond marketing and is inclusive of every process in their business. In the Beyond Marketing area, we are seeing SociaL go to work in Sales, Water, Patents, Compliance, Legal, Talent Management, Supply Chain and more.  It is time for Marketing to teach the rest of the org and for IT to stand up to the biz table with the focus on Social !   Examples include:  City of Dubuque, Lowe’s, David Jones, and more!
2. Social + Analytics + Mobile + Cloud and I added the +Physical world.   This 5 way is the way to competitive advantage.   Mobile is in the smarter workforce.   IDC said that 1.3fB people  leverage their mobile devide as their #1 way to Collaborate!  68% use mobile as their primary way of social networking!

             Examples include Retailers bridging virtual and real world with magic hangers.   Check this out!

3.    Social Business Comprehensive approach – technology + Adoption Plan.   57% of social businesses fail because they ignore Adoption.   I am doing a whole series on the top 10 adoption best practices.   One Social business coffee break a week on Mondays!!! Please join our series!

4.  Social Business education and plan  – it is critical that you address all types at your company:  Digital Natives, Digital Immigrants and Non Digital.   Education in fun ways is required.   The way people learn is changing to gamification and the what of people must learn is different.  From what you know to ‘how do you find” what you need to know!!!

After 9/11 when the planes slammed into the NYC World trade Towers, Fire Chief Jack Murphy thought that there had to be a better way for responders to access critical building data to better plan their response operations.   Jack invented the Building Information Card (BIC) for NYC on 9/11.  The BIC became “Local Law 26” in New York City; whereby every NYC skyscraper and tall building required a building information card (flash card) to be maintained in the lobby to serve as a responder’s “Flash Card” to enable a responder to quickly understand a building’s lay out and critical information.  Fast forward to 2011.  Jack approached the IBM social Business Team to automate the paper building information card into a mobile web application. 

In the past 60 days, over 40+ building owners and the Jersey City Fire Chief have deployed their building data on eBIC Social mobile application.  . “They are transforming emergency response operations through social business.” 

Check this out!   http://www.ebicard.com

On Monday,  I will start the first of a series on Social Business Adoption built on our 10 Step Methdology for Adoption!

Why am I doing this?  

Well look at the facts! 

Preparedness, Social Roles, and Integration into a companies processes mean that Social is Essential.  As we will see, adoption of social is a very important focus — and it starts with preparedness, defining the right team and roles, and integrating it into the business!   Join me as we go into the facets of Adoption!

I am SO excited about IBM Connect that is starting on Sunday in Orlando!   We have many social learning opportunities to learn from each other in informal settings.  This year IBM Connect Team Social has invited IBM Champions, thought leaders, and experienced social business managers to share best practices, tips of the trade, and ideas about becoming a social business.

So, come join the conversations. And while there you can recharge your mobile device in the Social Cafe in the solution showcase, right next to the bookstore.

I’ve looked at the Social Buzz schedule on the IBM Social Business Insights blog https://www-304.ibm.com/connections/blogs/socialbusiness/entry/social_buzz_at_ibmconnect?lang=en_us

and these are just a few of the don’t miss talks.

The Value of Social (Monday 12:30-1:00 PM)
by Chris Heuer, Deloitte Digital   https://twitter.com/chrisheuer
Measuring the value of Social Media is difficult but not impossible. It starts with
understanding that value includes revenue generated, but it is also much more…
http://www.deloitte.com/view/en_US/us/Services/consulting/technology-consulting/deloitte-on-technology/aade2c6a536f7310VgnVCM1000001956f00aRCRD.htm

The Past, Present and Future of Data (Tuesday 12:30 – 1:00 PM)
by Alex Williams, TechCrunch  https://twitter.com/alexwilliams
A look at how data has changed the way we get our work done and what the
implications are for the future.
http://techcrunch.com/author/alex-williams/

How Social Listening is the Best-kept Secret to Smarter Marketing  (Tuesday 1:00 – 1:30 PM)
by Bryan Kramer, CEO at PureMatter   https://twitter.com/bryankramer
Too many companies treat social media as a one-way conversation. We will discuss a specific set of steps for listening effectively in order to build an effective marketing strategy.  (I can’t agree with him more!)

How to Improve Your Social Eminence (Wednesday 1:30 -2 PM)
Tips and tricks on how to increase your reach and engage your audience from leaders in social business. Featuring Social Influencers, Sarah Carter, General Manager, Social Business for Actiance @SarahActiance and Louis Richardson, IBM Social Business Evangelist, @inter_vivos. Hosted by, Colleen Burns, External Relations and Social Media Manager, IBM @Colleeni

Did you know that January 28th is Community Manager Appreciation Day?  
Joyce Davis, IBM Community Manager for IBM Collaboration   https://twitter.com/jadintx is talking about the 7 Habits of Successful Community Managers (Monday 2:00-2:30)
She is a role model for community managers!

I’m putting them all on my calendar.  See you there!

Happy Monday!  It is time for our Social Business Coffee Break — today focused on University and Colleges!

Another coffee break crowdsourced by YOU!

I think that this quote says it all.

Your content needs to be unique but valueable.  If you write about what everyone else writes about, you won’t have fans.  Your content needs to be first in the market or new.    And it needs to be great value to clients.

I love this Social Business Coffee Break!  It is focused on the new view of Social from your Gen Y employees but beyond.

I’d love your thoughts!

In Social Business, brand and consistency matter.   In fact, I am here at Lowe’s listening to @VictoriaLabalme talk about who you really are.  Interesting.

Pause.  Yes right now.   After you are gone, what is the essence of what you want to be known for?  That always effects behavior.   I think this is really important for a company and each of us as people to think through  before we post or pull together any social strategy.

A Through Line is an invisible thread that binds your story together in writing screen plays or books.  It is the essential component of story structure

What’s your through line in your social identity?  How about for your company?

Advice:

• Determine your through line.  We call this your brand value as well.
• Use the through line!  Link all your blogs posts, tweets, speeches, emails
• First to final.   Think about your first moment of interact — and final moment.    Then focus on how you take people from the first moment to the final moment.  Great final moments in a great movie are always thought through!
• How did that make them feel?  Social should be thought of with “Know Do Feel” –>   Know is about the facts, the do is your actions, and feel is how you made them feel.   No one really remembers what you said, but they remember how you made them feel   I know a lot of posts are about know or do.  But how often do we focus on the “Feel”?

I’d really like to know what you think of this approach.