Monthly Archives: January 2011


January 2011

IBM IS a Premier Social Business!

By |January 31st, 2011|

IBM is a Social Business! A social business is one that leverages social techniques as tools for organizational productivity and culture change, for engaging with diverse constituencies of clients and experts, and for spurring revenue growth and innovation for our global workforce. IBM is leading social business on all fronts - technology, policy and practice.  Let [...]

Today — A New Cooler Virtual Event That Evokes Social Trust

By |January 26th, 2011|

Today, we hosted a new Virtual Event on a set of announcements we were making. Check it out here:   This is our Second Annunal Event -- our first one won a MarComm Platinum Award! YEA! Insights and lessons learned: 1. Hybrid works best. We ran the virtual event with 30+ in person events around [...]

Super Women and Nerdy Girls — Join us for a Great Reception at Social Business Forum and LS11!

By |January 12th, 2011|

IBM Super Women's Group invites you to a special reception at IBM's Social Business Forum and Lotusphere 2011 Join myself and Kristen Lauria, Vice President, Marketing and Channels The event is: Tuesday, February 1, at 6:15 pm – 8:00 pm Great networking, drinks, and appetizers Location:Americas Seminar, Dolphin Hotel Are you coming? Let us know!!! [...]

Social media-ites — Try out our Social Media Aggregator!

By |January 11th, 2011|

Here's a great example of aggregation and listening at a major event! Sign up and see how this  could help your business move into becoming a Social Business! What do you think?  How could we improve it? Sandy #ls11

IBM’s Social Business Forum! C levels come and join us!

By |January 5th, 2011|

I am so excited about IBM's Social Business Industries Symposium. It is January 31st and February 1st in Orlando Florida. It will be focused on how organizations are investing in social strategies to drive greater profits and revenues. We will focus on a roadmap of entry points to get started in your transformation. The topics [...]

We Won a Platinum Marcom away for our Social Perpertual Campaign!!

By |January 4th, 2011|

Wow!   We won a Platinum MarCom award!! We, IBM,  created a comprehensive marketing strategy designed to energize thousands of IBM Software Business Partners worldwide and drive double digit software revenue growth by leveraging social media. The Perpetual Campaign. Based on feedback from our Business Partners through blogs, tweets, calls, and classic surveys, we developed a [...]

2010 in review

By |January 3rd, 2011|

The stats helper monkeys at mulled over how this blog did in 2010, and here's a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Wow. Crunchy numbers A helper monkey made this abstract painting, inspired by your stats. A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed [...]

January 2011

11 in 2011 – My New Year’s Predictions for This Year!!

By |January 1st, 2011|

My predictions for Social Business in 2011: 1. Virtual gifting will become mainstream. The research shows that people value virtual gifts as much as real gifts (now why did I spend all that money on Christmas?) Social dating sites already make lots of money on virtual roses and IBM did the virtual "hex" necklace for [...]