We are continuing our series on the Angels framework. Today, I’d like to discuss “S” : Scream! … use technology to scream into the marketplace. Check out the video at:
It highlights the two core attributes of Screaming: 1) Understanding the dichotomy in your marketplace today: understand the nature of digital citizens vs. non-digital citizens, those who are using social media tools and those who are not, and 2) Understand the technology: we are trained in basic marketing but we now also have to understand the new technology.
Areas to Scream:
Leverage your existing website: for example, on-line chat on your website to interact with your customers and guide them to a purchase; a great way to scream your message and go from website 1.0 to 2.0
Use technology to progress a lead, not just to generate a lead: e-nurture your leads, it’s critical to stay in touch with your customers on-line, build a relationship with them
How do you sell on-line: customer centric commerce, great examples include Staples and Bass Pro Shops: Dell uses Twitter to sell their excess inventory
How do you take advantage of new technologies coming out: 3D is upon us now, Second Life is another good example and Sears are using a My Virtual Model to sell their products
Leverage the new Marketing 2.0 technologies to really scream into the marketplace!