BIZTECHBUZZ in the world of social, cognitive, IoT and startups
BlogHer is one of my favorite content networks and events. So I was very excited to have the opportunity to talk to co-founders Elisa Camahort Page and Jory Des Jardins.
We talked about developing more opportunities for women in tech, why when thinking mobile you need to think tablets, and how in certain markets every blogger needs to be a pinner.
If you haven’t already, make sure you check out BlogHer!
Cambridge BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9475
Silicon Valley BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9478
Complete list of BlueMix Days: http://www-304.ibm.com/events/idr/idrevents/detail.action?meid=16628&ieid=9478&cmp=pw&cpb=pw&ct=pwrss&cr=pwiic&ccy=zz
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Happy Monday!
Since so many of you have asked about the needed capabilities for a Great Social Platform, I tried to simplify and explain based on my experience with many clients.
Having a lot of users following your account in Twitter is a good thing… or isn’t it anymore? As @digitalnaiv, it is worth to focus on a vibrant network or in one that is out of date? If you want to have a healthy community of followers, based more on quality than quantity, you can use tools such as Tweepi to force people to directly unfollow you. This way you can leave out those who do not tweet anymore or have abandoned accounts. This is useful also for doing some clean up on the people or brands you are following.
I was thinking this weekend about Selfies after I saw so many taken at SXSW and highlighted in the Oscars.
I looked for some research on how prevalent this trend is becoming. For example, a recent joint study of self-portraits in social media by three universities in the U.K. found that aggressively posting self-portraits on Facebook can alienate our friends and loved ones. In another example, the study found that selfies compose a 30% of images snapped by everyone’s favorite demographic — the much-beloved millennial!!
So much focus now on “it’s all about me”. But you get more success when social is used for “value” of all opinions and offering a point of view.
I think the leaders of social should push for sharing and valuing others. determining what others need helps to spur on innovation and a focus outside yourself, vs inside your company.
The top ten most innovative companies had two-year compound annual growth rates of 60 percent more than the overall Standard and Poors Global. For these companies, innovation is much more than a “big idea.” Innovation is an ongoing process of creating value from something new, such as new ideas, new technologies, new products or new processes. For example, 75 percent of successful companies rely on social networks to vet new ideas for success. They use them for:
Your influence matters!! Encourage others and companies to :
As someone pointed out yesterday: SXSW is not a conference but a festival. A festival of innovation I’d say! So what are some of the key takeaways from SXSW this year? Let me explain in this video…
If you are at SXSW, remember to come check out all the exciting activities from IBM!
PEP up your organization with an influencer program!
I’m sure many of you may be familiar with Tim Brown through his leadership of the ground-breaking IDEO design and consultancy firm. Well, SXSW offers many opportunities, including that to hear directly from luminaries such as Tim.
Phil Gilbert, General Manager for IBM Design recently caught up with Tim, who explained how design is impacting some of the most significant global trends: mobile and big data.
If you haven’t already, check out IDEO and if you are at SXSW, come see Tim speak later today!
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