BIZTECHBUZZ in the world of social, cognitive, IoT and startups

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Hootsuite Rocks the IBM Business Tech Trends!

From our Business Tech Trends study, we learned the 3 secrets that Pacesetters – those enterprises who stay ahead of the pack – are doing to create the most success. One of the secrets is integration of transformative technologies, such as cloud, analytics, mobile and social.

Kevin Zellmer of Hootsuite said during our August 21 webcast that at any one time, Hootsuite has at least a dozen integrations happening! And they’re happening internally and externally.

Hootsuite has a new feature that allows employees to share third party social media content on IBM Connections across their entire organization. HR isn’t just talking to HR and marketing isn’t just talking to marketing anymore. This kind of integration allows for organization-wide collaboration!

Want to learn more about Pacesetters? Want to better understand their 3 secrets? Check out our webcast replay and download the Business Tech Trends study.
Kevin-Zellmer

Here are two more great opportunities for you!

First, sign-up for the Watson Analytics Beta! This solution enables your business to put predictive capability into the hands of your business leaders, like CMOs, CHROs, and CSOs.

Second, join us for our Business Tech Trends/Bluemix App JAM! When you register for the App Jam, you’ll get access to download the data from the Business Tech Trends report, create your own Bluemix app with the data, and then share your insights with us!

Trends on Social ! Pacesetters are more than 6X more to use social to improve experience

We just published our new Business Tech Trend report with over 1400 decision makers.    From this report, take a look at gains in Social deployment over the last 2 years.   It is up 106%

maturity social btt

Then we studied the Pacesetters.  Pacesetters are those who have dedicated their competitive focus through technology and are seeing better business value.

pacesetters

But what I find most exciting — is the way these Pacesetters are using Social.   They 6X more likely to use Social for communication and to improve client experience.    In addition, they use social 3X more than those laggards for expanding into new segments and markets.

social btt view

Please join us on the Entrepreneur huddle to learn more!   https://ibm.biz/techhuddle  

The 3 key take aways to help You become a pacesetter  are:

  1. Understanding the Pacesetters secrets.   Download the picture book:  https://ibm.biz/IBMBTT14
  2. Leverage the data in the study and experiment Developing an App on Bluemix : https://ibm.biz/biztechjam
  3. Register now for Watson Analytics Beta!  This solution brings predictive capability to the non techy! http://www.watsonanalytics.com