BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Tag: IBM (Page 14 of 42)

3 Thoughts on Internet of Things

einstein

Now, I’m no Einstein, but I do want to offer you three thoughts in the spirit of this quote. Three key ideas to keep in mind when developing or optimizing your strategy for the Internet of Things.

First, the IOT is both like, and unlike, the Internet. Based on our experience across a diverse set of industries and clients, …

… there is an approximately 70 percent overlap between the two. So there is no question that if you have a highly effective Internet strategy, you’re far ahead of those who don’t. Because that Internet strategy proves that you’re already well equipped for the majority of what the IoT will throw at you.

But it also means there is a 30 percent piece that is unique.

And like most things, the devil of the IoT is in the details. In other words, to be successful moving forward, we must focus on the unique aspects of the IoT. And the truth is that if we don’t respect those differences, failure is inevitable.

OK, then what are the aspects of the IoT that make it unique from the Internet? For simplicity, we’ve categorized those things into four primary areas.

1. Different devices.  And more of them. And new ones being invented virtually every day. It is within those devices that the potential to create this common language of the IoT begins; that is the genesis point for unity.

2. Different protocols.  Different rules for data exchange between different systems. Again, if we think about the Tower of Babel analogy, the potential exists with the IoT, but if we aren’t speaking the same language, or at least using protocols that are compatible, what good is it to us?

3. Different types of analysis.  And of course, different types of data that are all growing at an exponential rate. And then there’s all the historical data, ripe with value, that has yet to be tapped. How will it be analyzed? How can you refine your focus and make this now seemingly unmanageable task manageable once again?

4.  And different partners.  Yes, of course it is good to be strong in business processes and operations. But achieving IoT success means having the skills and capabilities that neither IT organizations nor industrial organizations have alone. It will require the right kind of partnerships, the right teams coming and working together to achieve a common goal.

So that’s the first key idea, the importance of focusing on that which differentiates the IoT from the Internet and refining your expertise, skills and partnerships to capitalize on those differences. To transform those technical challenges into business opportunities.

We’ll see the other 2 ideas tomorrow!!!

As a social tool, LinkedIn is growing in Influence

I love the research from the Global Web Index and today’s aha moment was around LinkedIn.   As outlined in our GWI Social report, LinkedIn’s active user figure has increased by 50% in the las6 months.

Did you know that 30% of online 16-64s have an account on LinkedIn?  And 1 in 8 have said they have actively used LinkedIn within the last month.

In fact, 1 in 10 online 45-64s are active on LinkedIn – making it the second oldest network in terms of its age profile and giving it a user base which is similar to Facebook’s.

What’s more, a quarter of LinkedIn’s active users are in the top income quartile, while almost half say they tend to buy brands they see advertised. In both cases, this puts LinkedIn ahead of Facebook – giving some indication as to why the social networking giant is after a bigger slice of this premium audience.