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BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Tag: digital

Digital tip of the week – How to write a perfect LinkedIn summary

October 24, 2014 / / 0 Comments

The summary section on your LinkedIn profile is your presentation letter to the world and the way you can encourage people to read on. Simplicity is key to have a good summary that will reflect and summarize the rest of your profile. Here are some recommendations:

  • It should be detailed, but concise. But try to use the 2,000 characters available leveraging key words and phrases related to the role and the business.
  • Be organized: try to not have your summary look too cluttered, instead break it up with Subheads and make it easy to read.
  • Include your contact information. Make it easy for people to find you.

Digital Tip of the Week: Who’s talking about you or your company in Social Networks? Measure it!

October 10, 2014 / / 1 Comment

Digital tip of the week  – Are you aware of who’s talking about you or your company in Social Networks? Measure it!

There are several free tools that can help you track the mentions of you or your brand in Social Networks. One of them is Social Mention, a social media search and analysis platform that allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time.

The tool tracks the strength of your brand (likelihood that your brand is discussed in social media), sentiment (ratio of mentions that are positive to those that are negative), passion (likelihood that individuals talking about your brand will do so repeatedly) and reach (measure of the range of influence.