Happy Monday from SXSW!!! I am learning so much here and creating new networks! More blog information on this later!
One hot trend here in Austin is SoLoMo! Social Local Mobile!
Category: Uncategorized (Page 45 of 72)
Live from SXSW! I tried to collect some of the top thoughts that I believe will be value add for me from SXSW!
1. “You are the average of the 5 people you spend the most time around. You are your (Social) Network.” Social networking is fun, but also important. Do you know the top 5 people that you spend time with in the “real” world. and the top 10 people you read in the blogsphere?
2. Rappers are more engaging on social because, unlike brands, their presence isn’t micromanaged or designed in a boardroom. Their brands emerge and are basically crowdsourced. How am I using crowdsourcing at work and personally? Something to think about! Reputation building has become democratized and small cos can punch above weight in it.
3. Don’t just take things out — Don’t confuse subtraction with simplification. With so much information, your message needs to be simple to understand. However, simplicity isn’t just taking what you have and taking stuff out. It needs to be rethought. Mark Twain said ” I would have written a shorter book if I had had more time.”
4. Digital isn’t a medium, it’s the age we’re in! I agree. So how does that change the way we think, work, and function. I still see too many people keeping social over to the side, and not embedding it into their workflow. How can I help more people see this point of view?!
5. Transmedia needs to be a part of your strategy. (new term for me!) TV Show Top Chef used transmedia to redefine online engagement…lots of lessons. Pull, push, engage and get all media working together. Amen! All media is crucial for success. Just one won’t work in our attention deficit society!
More later but I wanted to share as I went!
I was reading an article by Paul Kix where he looked at the research done by OfficeTeam, a California company that focuses on job placement. The research showed that 76% of employees had no interest in becoming a manager. The issue? The X generation wants to have a great job but also have time for family.
In order to do this, these Generation Xers need flexibility. According to Neil Howe, an expert on generational differences, these Gen Xers need and want a new way of working. Technology plays a role for sure. Mobile devices and access at home help but is there another play?
Is Social a player in this new way of working? The payoffs of working smarter and overcoming these deficiencies are tremendous. Think about the opportunities before us if we can work smarter delivering flexibility. To work smarter, we need smarter organizations – enhancing and benefiting from their people’s expertise, enterprise and creativity, rather than inhibiting them. We need to change the where and how decisions are made.
One compliant is that today’s organization are: “20th century relics, reliant on a regimented routine in a centralized location.”
Social changes the mix.
Social is about connectedness. Tapping into the knowledge of people we know and don’t know to extend expertise. And we can do this in a way that optimizes cost for our organizations. It is not in a centralized location — it is everywhere. Bringing the right people together from anywhere at any time to increase people’s productivity.
Social is about leveraging relationships. It is not about being isolated but about being people centric.
And it is all about Agility. It is about transparency that drives information sharing in all different ways, top down, bottom up, and everyway you can imagine. It is about the corporate lattice as Deloitte entitles it. Technologies like mobile and cloud give you that flexibility.
How do you see Social Impacting the way you work?!