Category: social marketing (Page 21 of 47)
Yesterday I spoke to my team on how to be more of a Social Advocate. This Advocate role is very important to companies because studies show that more people listen to word of mouth vs brand content.
Since I had this as our #1 question, I decided to do a quick blog entry on it as well to share more broadly!
A Social Advocate is a person who is passionate about your brand and references you in the normal course of business. The recent Global Web Index, found that exclusive content motivates 21% to become a advocate brand.
Their characteristics are those of a Trust-builder, an Idea challenger, and a client advocate. They specialize in the art of the conversation, asking questions, listening, and sharing a point of view. They become the Go-to Person, …not just present in Social Media, they position themselves as credible and influential sources in customer networks.
Are you an Advocate?
Happy Monday!
Welcome to our Social Business Coffee Break — a real fun one but important as well!
BE THE CHANGE. Enjoy the joy experience of developing the apps on the go. Register – www.bluemix.net Demo- https://www.youtube.com/watch?v=ZR_jDitw0Sc
Thank you being part of India’s Largest Technology Contest for Students. The last date for project submission for The Great Mind Challenge – Mobility Contest is 31st March 2014. What’s the coolest mobile app you have made ? Hurry submit your projects now. Submission details on www.facebook.com/thegreatmindchallenge
Cambridge BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9475
Silicon Valley BlueMix Day Registration: http://www-304.ibm.com/events/idr/idrevents/register.action?meid=16628&ieid=9478
Complete list of BlueMix Days: http://www-304.ibm.com/events/idr/idrevents/detail.action?meid=16628&ieid=9478&cmp=pw&cpb=pw&ct=pwrss&cr=pwiic&ccy=zz
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Happy Monday!
Since so many of you have asked about the needed capabilities for a Great Social Platform, I tried to simplify and explain based on my experience with many clients.