BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Category: Marketing 2.0 (Page 8 of 38)

Content transformation and Fire fighting: Two startups make it to Global Finals!

What do two startups, one with a solution in content transformation and the other with a solution in fighting forest fires, have in common? They are both heading to the SmartCamp Global Finals! Stelae Technologies and Insight Robotics won our SmartCamp Asia Pacific Regional!

Stelae Technologies, winner of SmartCamp India, has an automated solution that enables an end-to-end workflow for information management. With at least 70% of cost savings over current solutions, theirs is one platform for multiple file types (PDF, Word, ASCII, etc.) and enables rapid turnaround times for converting files into multiple output formats (XML, S1000d, XBRL, etc.).

So, imagine if you had access to a single platform that enabled you to create, manage, and convert multiple file formats. That would be a huge time and money saver!

And I really love what Insight Robotics, winner of SmartCamp China, is doing to prevent forest fires. Just last year in the United States, over 9.3 million acres of forest were lost to fires! Just think of how many acres globally are lost! Thankfully, Insight Robotics has a solution to address this global problem.

Using thermal imaging sensors and advanced artificial intelligence vision technology, Insight Robotics solution allows fire fighters to quickly locate a forest fire, giving them a jump at extinguishing the flames. So precise is their solution that is can spot fires as small as an area of 2m x 1m within 5km radius!

Congratulations to Stelae Technologies and Insight Robotics! I’ll see you both at the SmartCamp Global Finals!

Helpful links:
Stelae Technologies -> http://www.stelae-technologies.com/
Insight Robotics -> http://www.insightrobotics.com/

Social Business Is Growing and Morphing !

I was re reading the recent ibm.biz/SocStudy on social business impact!  If you haven’t read it, please take the time to comb through it!

Some things that struck me! 

First, enterprises are rapidly adopting, investing in and achieving business outcomes from social.  In fact, Pacesetters, those who are exceeding in the market, are 4x more likely to embed social into both their internal and external processes!   43% of the best embed social into their processes but we need more to think this way!  Social is not a channel, but a more effective and efficient ways to transform business processes!

But how do they approach social?   Organizations tend to deploy clusters of capabilities together, each aimed at achieving a specific goal.  Most are driving both internal and external collaboration but the #1 social entry point for most organizations deploying is on a client engagement mobile app.

To ensure success, these organizations are building, educating and protecting the workforce.  82% of these companies also recruit their employees via social networks.

However, most of these organizations are using social analytics to support their decisions, not for making decisions.   For instance, 70% of those who are deploying social analytics still DO NOT USE THEM to influence marketing decisions – still rely on gut feel!!!!

Employees are critical in the battle for mindshare and relationships online!  43% of those deploying rely on employee evangelists to spread the word

Visit ibm.biz/SocStudy to read the full study and start driving your social business impact!