Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Author: sandraanncarter (Page 94 of 137)

Social Mail is here! #socbiz #ibmsocialbiz

March 12, 2013 / / 7 Comments

Woo Hoo!

I am tingling as I use our new Notes 9 Social edition!  Not because it is a next release of Notes, but because it is an amazing Social tool!  It is Social Mail — here today!

Some people think e-mail has always been social, and others say email and social are like oil and water.

I think it’s a mix!   And that’s why I love it!  My husband says I like my cake and eat it too!  So with Social Mail I can do both — have mail and social!

Social mail is the seamless integration of everything — all your collaboration tools — where and when you want them. Often, that’s alongside your inbox.

And I mean everything.  All the new & cool social stuff like Profiles, communities, file sharing, real time audio and video communications, presence and more, all right there.  And I mean your desktop applications; your public social networks; your Tweets; and your other business applications.  All together. No switching, stopping, or waiting.

But social mail is is also about the integration of messaging into those other applications– shouldn’t my desire to communicate be freed from the boundaries of a traditional email client application?  Social mail is about having access any time & anywhere — on my PC, my phone, my tablet, on my desktop, and even in the cloud.

Social mail lets me focus on my idea or the business problem I need to solve.  Ultimately, a social mail experience is about empowering people to collaborate seamlessly and in context, so you forget about managing email and just get work done.

Social Business Tip of the Day: Sentiment Matters! #socialbiz #ibmsocialbiz #ibmconnect

March 9, 2013 / / 1 Comment

What is Sentiment?  Per the Free Online Dictionary, Sentiment is the measurement of  thought, view, or attitude, especially one based mainly on emotion instead of reason.   So really, a view on whether someone is positive or negative about a company, brand, or idea that is in the blogosphere.

Sentiment is the way that people view what you are doing either positively or negatively.   A Social Business needs to be able to analyze sentiment and filter by concepts, hot words and media sets to have a complete comparative analysis by comparing positive, negative, neutral, or ambivalent sentiment.

Sentiment Analysis helps a Social Business make evidence-based messaging decisions with analysis into consumer and stakeholder sentiment.   It adds value in assessing  precision trends and changes in perception of your corporate reputation and reaction to campaigns.

In addition, it can help you identify and target new channels to drive greater advocacy of your products and services with key influencers based on an analysis of sentiment   For example, the effectiveness of your campaigns’ messages and their impact on consumers’ purchasing decisions as well as the resonance and believability of their promise is valuable information.

IBM @ #SXSW!! Join us! #socbiz #ibmsocialbiz #ibmconnect

March 8, 2013 / / 0 Comments

South by Southwest (SXSW) in Austin, TX, starts on Friday, March 8! If you’re not familiar with this event, or if you want to test your trivia knowledge, then check out this interesting infographic from Rocksauce Studios, which Guy Kawasaki shared earlier this week.

There are so many exciting sessions and speakers that it’s hard to choose which to attend. Even if you’re not attending SXSW, you can follow along on Twitter by searching #sxsw. You’ll be able to join the conversation and share what you see with your followers.

One session that looks incredible is Tina Roth Eisenberg’s keynote on March 10. She’ll be talking about social’s impact on design.

As the mother of a tween daughter, two other sessions have caught me eye:

Digital Drama: Growing Up in the Age of Facebook With Bill Keller, Danah Boyd, Emily Bazelon and Jason Rzekpa.

Is Women’s Media Too Girly? With Anna Holmes, Deborah Schoeneman, Margaret Johnson, Rebecca Fernandez

IBM will be involved in several SXSW speaking sessions:

I Know Where You’re Going: Location as Biometric With Jeff Jonas, IBM Fellow & Chief Scientist, and Jennifer Lynch from Electronic Frontier Foundation

The Large Enterprise of Social Media – Meet Up Hosted by Noah Kuttler, Market Segment Manager, IBM Enterprise Content Management

Mentor Session With Rawn Shah, Social Business Strategist, IBM

Engaging Government for Fun, Profit & Meaning With Gadi Ben-Yehuda, Innovation & Social Media Director – IBM Center for the Business of Government, Amanda Eamich from USDA, Mary Krakowiak from National Archives & Records Administration,  and Tammi Marcoullier from US General Services Administration

Making Accessible Transportation Modern & Cool

With  Bill Curtis Davidson, Accessible Transportation Solutions & Business Development Lead, IBM , James Pol from US DOT, Kamiar Kordari from TRX Systems, and Mohammed Yousuf from DOT.

I will be participating on a panel that is not on the SXSW schedule but will be fun and informative:

Just Add Followers – The Key Ingredient to Telling Your Brand Story and Getting Results

– Panel Discussion with Shoutlet, Bare Escentuals & IBM, Moderated by TechCrunch       

Gone are the days when brands used a brochure or static website to tell their story. Today, social media provides a platform where brands can communicate their story through the way they engage and interact with followers. And often, those interactions shape the brand in new ways, too. Join TechCrunch, IBM, Bare Escentuals and Shoutlet as we take a look at social storytelling and provide practical tips and tools for the job. You’ll hear a robust discussion on how to effectively manage online communities, listen to fans and impact buyer behaviors and preferences. More details here.

When:             Saturday, March 9 from 2:00 – 4:30 pm

Where:            Lambert’s Downtown BBQ

IBM is planning an extensive presence at SXSW. Please stop by and say hello!

Mix at 6 Happy Hour

Date:               Saturday, March 9, 6-8pm

Location:        Haven Bar

5th Annual SXSW Interactive Accelerator

Date:               Monday, March 11 and Tuesday, March 12

Location:        Hilton Austin

What: New technologies and start ups presented at SXSW. IBM is sponsoring Social Technologies track

SXSW Trade Show

Date:               Sunday, March 10 through Wednesday, March 13

Location:        Austin Convention Center, Exhibit Halls 3 & 4

What: IBM booth will showcase solutions for Social Business, the Mobile Enterprise, Digital Marketing & Analytics, and Global Entrepreneurs

Last but not least, the famous Grumpy Cat from Twitter and Facebook will be doing meet & greets and “signing” autographs. That’s just the type of event that you expect at SXSW!

See you in Austin!   Sandy