BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Author: sandraanncarter (Page 8 of 137)

Building an ECOSYSTEM for Growth Hacking: the Nustory Project! #socbiz #ibm #growthhacking

As you know, I’m a HUGE fan of growth hacking and content marketing. Businesses need to embrace the most powerful digital engagement strategies and make data-driven decisions!

And what’s a core ingredient to make this happen? Skills!

We need new marketers that understand how to mine data to build PERSONALIZED relationships. We need project managers that know how to run an EFFECTIVE content calendar. We need data scientists and developers that can build the tools to TRANSFORM industries.

How do we build these skills? Through partnerships and development of an ECOSYSTEM. That’s exactly what we are doing with the Nustory Project. We’re matching student teams with startups to work on real-world challenges building and executing on content marketing plans.

Nustory In Action

Recipes for success:

Pair students with living, breathing startups

For this project, we are leveraging two key components of our ecosystem: faculty and students from our Academic Initiative AND startups from our Global Entrepreneur Program.

Faculty realize the need to build content marketing skills. As Peter Cardon from USC’s Marshall School of Business says, “Social media has turned brands into publishers, and the pressure to produce quality content is growing.”

Startups realize the importance of building content strategies to differentiate themselves as digital engagement becomes increasingly important.

Give students access to the best tools and platforms

To create a culture of success, we need to give students and startups access to the best tools!

Again we leverage our ecosystem, bringing in Hootsuite, the world’s most widely used social relationship platform and a key IBM social business partner . Through Hootsuite’s Higher Education Program, students access the Hootsuite platform for sharing content across social media and measuring its effectiveness. Startups access the platform to validate content and provide feedback.

For a successful content marketing strategy, COLLABORATION is KEY! And when it comes to collaboration, developerWorks offers a best-in-class suite of tools, whether its wiki for posting challenges or the forums for sharing best practices across a number of student teams.

Use analytics and certification to drive performance

Today’s volatile business environment demands a flexible data-driven strategy to drive success. Throughout the Nustory Project, students assess the reach, engagement and action from the social content they generate. They use agile processes to constantly move in the direction of higher value for customers and the startups they represent.

It’s one thing developing skills, but how can students actually PROVE that they are knowledgeable in Content Marketing? All students in the Nustory Project have access to Hootsuite University’s Certification Program – one of the best in the business for social media and content marketing.

So remember, when it comes to successful growth hacking and content marketing, think SKILLS and think ECOSYSTEM!

Learn more:

1) Come see my presentation on Growth Hacking @ InterConnect!

2) Hootsuite University – Stay up to date in today’s rapidly changing media landscape through social media education and industry-recognized certification

3) Whether your are a student, faculty member or business, get involved in the Nustory Project

 

 

Gobble Gobble! Get your Turkey Recipe Here! #cognitive power at play! #ibm

Yes, I am going to cook a Turkey, Sweet Potatoes, Stuffing, Yeast Rolls, and to die for chocolate killer brownie cake!

But also I am trying tomorrow the Watson recommended appetizer !!!

Turkey Meatballs with Tomato-Hard Cider Sauce

Tomato-Hard Cider Sauce
Makes sauce for 18 meatballs
5 slices bacon (about 4 oz), finely diced

2 garlic cloves, peeled and minced

1 medium onion (about 6 oz), peeled and diced

14 oz canned chopped tomatoes

Salt, to taste

Ground black pepper, to taste

1 tsp lemon zest

Minced leaves from 2 sprigs oregano

14 fl. oz hard cider

1 tbsp sugar
In a pan over medium heat, sauté the bacon until brown. Add the garlic and onion, and cook for 3-4 minutes, stirring constantly. Add the canned tomatoes, then season with salt and pepper, and add the lemon zest and oregano. Bring to a boil. Mix in the hard cider and sugar, adjust the seasoning, cover, and simmer for 30 minutes. Coarsely blend the sauce using a hand blender, and reserve.

Turkey Meatballs
Makes 18 meatballs
1 lb ground turkey

1 egg, beaten

1 garlic clove, peeled and minced

2 oz white mushrooms, finely diced

2 oz kale, finely diced

2 oz Swiss cheese, finely diced

0.5 oz panko breadcrumbs

2 oz hard cider

Leaves from 2 sprigs oregano, chopped
½ tsp ground cumin

Salt, to taste

Ground black pepper, to taste

Heat the oven to 500 F. Combine all the ingredients in a bowl. Make sure the mixture is generously seasoned. Scoop out the turkey mixture with a spoon, and form into balls (you should have about 18). Place on a baking sheet lined with parchment paper, spacing at least 1” apart. Cook the meatballs in the oven for 12-14 minutes. Add the meatballs to the tomato- hard cider sauce, and simmer on low heat for about 30 minutes.

 

http://fortune.com/2015/11/25/this-is-ibm-watsons-favorite-turkey-recipe/?xid=yahoo_fortune

HAPPY THANKSGIVING! Fun topic: Why do we call it a Turkey!? #socbiz #cloud #thanksgiving

Why Do We Call It a Turkey?

Turkey—the bird itself—is native to North America. But the name turkey is a geographic pretzel. As you might suspect, the English term for the bird comes from a country called Turkey. But more precisely, the word stems from Turkish merchants who, in the 16th century, imported guinea fowls to Europe, where they were called Turkey-Hens.

When similar birds were found in the Americas, they were mistaken as Turkey-Hens. So the name Turkey stuck and is now used worldwide for the bird.

turkey

A must attend Event — NextGen Cloud Conference! See you there! #ibm @nextgen @RDelMarzo #cloud

In a time where cloud computing is disrupting organizations more than ever before, now is a good time to learn what your business needs to join in on this exciting movement. That’s why I’m very excited to announce my upcoming “Innovate with The Cloud Built for Cognitive Business,” keynote being held as part of the NexGen Cloud Conference in San Diego December 9-10 with my colleague Nancy Pearson.
The NexGen Cloud Conference & Expo shares in the IBM mission to build leaders and innovators in this fast-moving time of IT innovation and transformation. The conference will bring together you as service-led solution providers and vendor executives for two days of skill development designed to help you succeed.
Because the complexity of solution options available has never been greater for enterprises, decision-makers are seeking out partners like you who have demonstrated that they can build solutions to solve their customer challenges and drive innovation.
In our keynote, we will talk about how your business can unleash the power of cloud-scale to increase cognitive agility, accelerate time to market, and reach new clients faster and with more impact than ever before.
We will also talk about how IBM is aligning with partners like you who combine deep understanding of business challenges with the platforms for delivery that will make clients successful as they scale to the cloud.
Cloud has exploded on the scene and ushered in a tidal wave of disruptive technologies Come learn how you can be one of them in 2016 with IBM and The NextGen Cloud Conference and Expo.
Learn more about IBM and its commitment to entrepreneurs here: www.ibmforentrepreneurs.com.
And use the Promo Code “Carter_guest” at nexencloudcon.com    !!!!
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