BIZTECHBUZZ in the world of social, cognitive, IoT and startups
I had such a great weekend in NYC meeting all the great Hackers on the Bluemix platform. You will see a set of videos around participants from 15 years old to 70 years old, as well as a ton of folks driving innovation into the local communities.
Today, we have Astronaut Cady Coleman, an amazing woman who spent 6 months in space!
I loved spending the last 2 days at the NASA Space App Challenge.
The first day I was at the Women of Data with 75 amazing women ranging in age from 13 to 75. Each was incredible — and I learned so much from each one. Saturday was the first day of the Hackathon ,and while IBM was engaged in over 70 of the hacks and the virtual hack with IBM Bluemix, I was at the NYC hack today with 3 astronauts, the NASA CTO, and Beth from NASA who runs the Innovation Program. I had so many AHA moments but I thought I’d pick out my top 3 and share with all of you!
1. Community Matters.
Yesterday I was reminded of one of my favorite quotes by Brian Solis: “Community is much more than belonging to something; it’s about doing something together that makes belonging matter.” As we were chatting yesterday after a session, our circle of “girls” kept growing and growing. I loved the community that formed as we were all united in a common goal!
2. Hacks Give Confidence
Today I met amazing people who have gained tremendous confidence through hacking. Olivia who “borrowed” an XML book from her brother, and then googled Ruby to learn language, Tae who attends Leigh University who could hardly sit still for a chat cause he wanted to go and code, and Katie who is a great combo of theater and code !!
3. NASA’s Data Gift not only helps NASA, but all of us! Open source and crowdsoucing has a MAJOR impact!
During this Space Apps Challenge, NASA opened up new APIs and 200 data sources. They did this not for their own gain, but for helping space, earth, and entrepreneurs. Their own astronauts are committed to the collaborative economy — authentically !
This era of the collaborative economy is going to change the world. And that’s what I witnessed today — a world changing event!
Not a shocker! Collaboration is valued highly!
In phase 1 of the millennial study, we found that 56% of millennials and 64% of gen x’ers value collaboration (boomers operate more independently) in decision making. Given that, there are things that really matter to these new workers (I love them too!)
Not just gut feel!
Millennials and Gen X’ers rely on analytics to help them make decisions (Baby boomers operate more on gut feel). For instance, Millennials love the analytics inside of email (like IBM Verse) help prioritize your inbox and make your day more productive using analytics.
Virtual plus In person matters:
One of the key findings from the phase 2 millennial study is in the way these new folks like to work. They like to meet in person but also virtually. Social collaboration matters to them. So training the team on how to use social on social selling …During the sales cycle, make sure that you enable your sellers on social influence and selling. For instance, IBM has partnered with Hootsuite and sellers can get a license to help manage their social accounts.
For in person value, we have been building out our influencer network with the influencers that millennials listen to (e.g., TED@IBM). In addition, we have a world class social good focus. Through our IBM Corporate service corps, we deploy IBMers to do smarter city projects for local governments to give local citizens visibility to IBM and how we are helping local communities.
I have a team of millenials that have just started a weekly in person meeting because as they love the virtual work environment, that in person get together is also crucial.
Social — Millenials are more careful
One big difference between Gen X and Gen Y, is their use of digital. We know that millennials grew up digitally and as such they are more careful in their use of social tools But because they know how to use the tools, make sure you take advantage of their knowledge. Have them do reverse mentoring to assist you in the workplace.
From #SMMW15, I loved Douglas Karr , the President and CEO of DK New Media, and his examples of powerful Influencer Marketing.
Authenticity is when your voice and input are helpful, real, verifiable and meaningful, A simple example of the power of authenticity is a viral video hero!
The Authentic Rap
Did you catch the YouTube video that a husband filmed his wife in a very authenticate set of moves, as she raps to a song in the car. It has about 18M views to date. And the song playing by Salt and Pepper received another 500K downloads through the Ellen Show.
The Brand “takes over”:
Acura asked this “YouTube” star to do a commercial for them with their rap. I still like the rap in their new commercial — but it only racked up 172K views on YouTube “Drive like a boss”. Why? It was not as authentic because of the heavy branding.
Why?
The second video is very branded, and not as authentic. The big question is how do you leverage an influencer in an authentic way?
Doug’s 3 top pieces of advice:
1. Leverage influencers that have an audience that matches your audience.
2. Find influencers who are willing to share the story with their audience.
3. Measure the impact of the influencer
It started with a tweet from Wisconsin!
Duke counters with a Vine Video of the Duke Devil! 
So Wisconsin brings in a Blue Man Group Video!
And of course, Duke goes away for a bit to bring back pictures of influence from the past
You get the picture …. it’s a Social Battle of Twitter, Vines, YouTube, and Instagram between the best teams in the nation right now!What will happen next?
I love to learn and share those learnings so here are 5 things I took away:
Gang:
I wrote this book at the request of many women that I mentor and the 38K women strong Super Women’s Group at IBM!
I share the stories and advice updated for Career hacks!
I would love you to share and use it — in social media style!
I am very excited for the Partnership of the Weather Channel and IBM! IBM and The Weather Company through WSI, its global B2B division, today announced a groundbreaking global strategic alliance to integrate real-time weather insights into business to improve operational performance and decision-making.
As part of the alliance, The Weather Company, including WSI will shift its massive weather data services platform to the IBM Cloud and integrate its data with IBM analytics and cloud services.
IBM and WSI will deliver new cloud services to businesses in three key ways:
Check out https://ibm.biz/IoTandWeather
I am also loving our VINE videos to use social media showcase the power of this announcement. https://vine.co/u/1025833884602232832
A YouTube Video, Harnessing the power of Weather: IBM and The Weather Company, voiced by The Weather Channel(R) Meteorologist Jim Cantore, this video offers an overview of IBM and The Weather Company’s alliance to bring advanced weather insights to business.
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