Yesterday I taught an agile marketing class at Carnegie Mellon’s Silicon Valley MBA program. As I teach, I usually learn a lot from the student’s questions.
One of the questions from this class was:
What’s the real difference between digital marketing and traditional marketing? Is it just that one is done online with more data?
Great question right?
Where of course, there are elements of traditional marketing in digital.
But the fundamental differences are these:
- Digital removes any barriers between you and the client. Typically you are going straight to a client, not going through a seller of a focus group for insight.
- Digital is more of inbound as the overall goal if done right is for people to find you!.
- Digital is about earning trust through multiple touches some that are your brands and some that are from advocates of the brand
Digital disrupts marketing like Uber has disrupted the transportation industry.
What are your thoughts?
