Social Business Sandy

BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Not Seven of Nine – Eight of Nine! IBM Clear Leader in Social Business according to Experton

Back in 2011,  I told you about my trip to Germany and what I learned about German companies adopting social business principles at great rate, companies like Bayer and Sennheiser.  Even GAD as on stage to tell their Social Business Success at IBM Connect!

And just today, other amazing news has arrived from Germany! It’s about IBM and about our service and product offering being assessed by an external research, advisory and consulting company alongside over 90 other vendors.

Experton, the European Analyst firm, did this extensive vendor benchmark on Social Business for the German market. They are – at least to my knowledge – the first ones collecting data from Social Business Services up to different software components playing into the Social Business space. Just published early 2014 their study shows 9 different quadrants.

SB medium_ExpertonSocialBusinessLeader

And the results remind me of Star Trek Voyager  — 7 of 9. Why? IBM is in the leader quadrant in 8 of 9 quadrants. The only quadrant not listing IBM as leader is the one for Social CRM. And that’s just because IBM doesn’t have an offer in this space…

This is an outstanding and impressive achievement and shows the companies commitment in the Social Business space. You can find more information on the results here including some impressive numbers for the social business market in general.

According to Experton, the market for social business for communication & collaboration (SB4CC) even outpaces cloud computing as IT and business driver with a compound annual growth rate (CAGR) of 50% by 2016!

You want to get a summary of the study? Send a note to He will make sure, that you get the PDF as soon as it’s available.


  1. That’s a great report – excellent news. …and when you add TemboSocial to your Connections deployment it looks as sexy as 7 of 9!

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    I want to encourage you continue your great work, have a nice weekend!

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