This weekend I went to see “Saving Mr Banks” which is the story about how Disney received rights to the character of Mary Poppins! (It was a great movie!)  My favorite part of the movie was how the song “Let’s go fly a kite” came to be — and it got me thinking about kites and social.

There’s an old saying in China – “those who fly a kite can have a long life.”   Interesting — kite flying on a regular basis can lead to longevity!

What does fly a kite mean in the Social Business world?

Get started — and keep trying! You may not be able to get the kite up the first time. Keep going — endure the failure! The same is true for Social. Starting is the hardest. You may experience some failure — ensure through it and learn the ropes!
Practice! To fly a kite, you need to practice. My daughter and I tried multiple times at the beach and finally got the kite up! In Social, to really see results, you need to keep going and practice! Social requires learning the tools and the practices as well as your clients.
Fun! Yes, flying a kite is fun. It is relaxing. Social is the same. Keeping touch with your clients is fun — not just the business side but the personal as well!