Happy Holidays and Merry Christmas!!!
I love social selling, and the impact it has on business. Social selling is shown to drive measurable results. The Best Reps are not just present in Social Media, they position themselves as credible and influential sources in customer networks.
In a recent joint study conducted by WetPaint and the Altimeter Group of the top 100 brands engaged in social media, a significant correlation was drawn between a brands depth of social media engagement and revenue growth. Companies that scored the highest marks for social media activity, on average had increases in revenue growth of 18% over the last 12 months, while social media laggards saw revenues drop 6% over the same period.
Tell me your experiences!
Great summary Sandy – it’s actually an easy thing for companies to adopt social selling in their daily activities. I’m hoping that it becomes a part of a person’s everyday working attitude – just like checking email! Have a wonderful and successful 2014!