BIZTECHBUZZ in the world of social, cognitive, IoT and startups

Month: April 2013 (Page 1 of 2)

Social is Personal. My story. It is powerful.

The power of social is everywhere.

But no where as relevant than in personal life.

My dad was placed in the hospital for emergency brain surgery.   I got the news while in Vegas, and booked the first flight out.  I had to wait for the plane for over 6 hours — hoping to get home in time.

I was going crazy in the wait — and really needed to talk to someone.

So I did something I usually don’t do — I posted something very personal on Facebook about my dad.  Much to my surprise, within minutes I had response from friends all over the world.   The outpouring was overwhelming — over 500 comments plus dozens of calls.

  • I had calls from friends that I had not heard from since High School.
  • Prayers poured in
  • Comments of encouragement came in texts, comments, tweets
  • And I didn’t feel alone

No one gave up either — days and weeks went by ….. and the love flowed in through twitter, facebook and beyond.

I talk about the power of social in business — and the power there is very strong and real.  But this personal impact — priceless.

Social Tip of the Week! Turn off Retweets!

Do you follow somebody on twitter who publishes great content but also tends to retweet anything (like anyone who thanks them), thus making it really hard for you to spot the interesting pieces in the mass of tweets? Than try this useful function: To turn off a person’s retweets, go on their profile, click on the little person icon next to the following button and select “Turn off retweets”. One exception: This only works for retweets sent by using the retweet button, not for those with RT at the beginning of the tweet.

Link Internal and External Social for Higher Benefits!

Hot of the presses!

  • 96% of companies don’t link internal & external efforts – Dachis Social Business Council, August 2012
  • And if you do link them together as per McKinsey’s Web 2.0 Survey – calculating the average benefit increase of Fully Networked compared to only Internal or External — showed that “Fully Networked” companies achieve 3.6X higher benefit increase.

So how about you?  Are you linking the 2 together?

What are the benefits of becoming a social business?

In most of the visits I do with companies on social, the big question I get asked is what is the benefit of becoming a social business? 

Here are a few great benefits that I see:

  • Stronger employee engagement.   Stronger employee engagement leads to great client engagement.  In a social business, employees are smarter, more loyal, and engaged because their organization uses social networks, collaboration systems and shared messaging services. 
  • Great talent in and around!  A “social” approach enables employees around the world to tap into each other’s expertise and connections. Companies can attract top talent and give employees the social tools they need to work together. Executives can layer analytics on top of social technologies to make sure their companies have the right skills and expertise to meet market demands.
  • Exceptional client service.  A social business is also one where customer service is exceptional because the company reaches out to customers through social networks, Twitter and blogs in innovative ways and acts on the insights it pulls together about consumers.   That way, customer service teams have the insights and the analytics they need to predict and resolve problems before they happen.
  • Personalized.   Value in a Social Business is created not for ‘market segments’ or demographics but for individuals.  Companies can dish up more targeted offers to customers and respond more quickly to their problems. R&D can gain new sources of inspirations and insight from customers and employees so that the products customers want are the ones that get to market … customized to their particular need, even made to order!

What are your thoughts on the value you see in Social?

Social Tip for FRIDAY! Create a Tribe !

 A tribe is a group of people connected to an idea, connected to a leader and connected to each other.  Being a member of a tribe not only changes the way you perceive the world — you see members of the group as insiders and nonmembers as outsiders — it changes your affiliation with the team.  You are no longer just a fan but you’re part of the family!

When you form a relationship with someone, your brain thinks of that person as being part of you.  This is called self-expansion.  With you use social engagement you form a self-expanding relationship with your clients.  This explains alot of the emotion you feel.   The companies successes and failures feel like your own.

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