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Rudolph the red nosed Reindeer – a Social Lesson! #socbiz #ibmsocialbiz #ibmconnect

December 12, 2012

My kids love the Christmas song … Rudolph the Red Nosed Reindeer.   Per Carols.org, this song actually started as a poem, and was created by an Advertising executive (Robert May).  He actually wrote the poem so it could be given away by Santa at all the retail stores!

Social is like this evolution!   Social started out as Social Media, primarily driven by marketing and advertising.   Given the power they found in this alternative channel, today we see companies applying social techniques to other business processes as well.   A Social Business is one who embeds social in all their processes, connecting people to people, people to information, and data to insight.   It is different than Social Media, in that Social Media primarily addresses or focuses on marketing and public relations.   That’s where the media comes from.

Inside each of us is a desire to be social and in return feel connected to other people. With the Internet came the ability to connect computers to computers and computers to networks. Email came along and replaced the need to send around office memos. Instant messaging then emerged with a faster and precious way to communicate in near real-time, further reducing the office memo and in some fashion, reducing email. Neither of these technologies provided that social desire that people seek (albeit instant messaging emoticons did help).

With the 21st century upon us, where everyone is so dispersed from their family, friends, suppliers, partners, and influencers, the Internet has reconnected us satisfying that social desire. Social media is now connecting people with people and people with information. New collaboration technologies focused on simplicity and ease of use have led to a platform to share more than just words, but frame those words around your persona alongside videos, photos, your interests, and what’s on your mind. My persona is not that of just an IBM Vice President, but also as a mother and wife. In some cases, this new wave of disruptive technology replaced the “real world” connectedness with a virtual one.

This connectedness reemphasizes that people are at the heart and soul of every business and relationship — just like Rudoph desired this closeness, Social also helps us play and work with others!

9 comments

  1. Well written Sandy.


  2. Sandy,

    First I love your post. It’s authentic, relevant, heartfelt, soulful and informative. All the hall marks of effective social business practices. Second, I truly admire how IBM is building it’s Social Business brand by empowering worldwide customer facing IBM team members to participate in the #SocialBiz hashtags by adding content and engaging. I talk about IBM al the time as an example of a company that is effective at practicing social business.

    Merry Xmas!

    Jon


    • Woo Hoo! This made my day. Thanks for reading and commenting. Sandy


  3. I love your crisp definition Sandy! “A Social Business is one who embeds social in all their processes, connecting people to people, people to information, and data to insight. It is different than Social Media, in that Social Media primarily addresses or focuses on marketing and public relations. That’s where the media comes from.”

    But are you implying that a Social Business may or may not have consumer facing social media marketing and still be a Social Business?

    I got the impression from Mark Fidelman’s “Socialized” that Social Businesses would be expected to reach out through social media marketing to consumers as well.

    (an ex-IBM’r, one of my fave companies in my career)


    • Linda! First, we love our alumni!!! Thanks for taking the time to post!. Second, a social business includes external for sure. Social media I believe is an Entry point for Social Businesses — and a popular one!


  4. Thank you Sandy. If you were to be mentioned in a tweet, which of the several IBM Twitter accounts would you prefer used along with @Sandy_Carter?


    • Linda! Thank you @ibmconnect #ibmsocialbiz and #socbiz so a mix of hashtags and @!


  5. Hi Sandy, I just mentioned you in my definition of Social Business (bottom glossary on the post) here: http://boomertechtalk.com/social-business-savvy-boomers-make-the-best-leaders/ This is my review of Mark Fidelman’s “Socialized”. Since it’s in your wheel-house you’ve probably seen it but just in case, he gives many kudo’s to IBM.


    • Thank you so much!!!



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