Month: December 2011 (Page 2 of 2)

Embedding social into the HR process is a critical way to drive ROI.  In fact, in a recent study, embedding social into HR can help cut costs up to 15% by helping you recruit the best talent, and to retain the very best!

Learn more here or at our upcoming IBM Connect 2012 event where IBM – Analytics and workforce reporting for human resources (HR) and Chief HR leaders will talk directly about their experiences!

And there is a WHOLE track dedicated to Optimizing the workforce.  Social businesses improve the effectiveness of their people by unlocking talent and skills that otherwise might have gone unnoticed. Now more than ever, leaders need to focus on rapidly developing workforce skills and capabilities, fostering collaboration and knowledge sharing, and developing future leaders.

Learn from experts leading the way in workforce transformation who share their successes in developing and bringing together the right talent at the right times to support better, faster solutions to business problems.

I am so impressed with the “Who’s Who of Social” that is speaking at IBM Connect 2012!   Major and successful organizations are showcasing their ROI of going Social!

IBM Connect 2012 is January 17-18 2012 in Orlando!  Please join me there!  http://www-01.ibm.com/software/collaboration/events/connect/

•  TD Bank’s   Wendy Arnott, VP Social Media and Digital Communications and Glenda Crisp, CIO, as well as Tim Hockey, the Group Head, President, and CEO will speak on transforming financial services to a true Social Business!
• Gilberto García, VP of Innovation, CEMEX, and leader of Shift.  Shift is a Business
  social networking platform that empowers employees in all CEMEX operations worldwide to interact, share best
  practices and promote innovation through collaboration. Gilberto’s Innovation efforts have been recognized by
  Computer World, MIT Technology Review, Forbes, and IBM.
• CheeChin Lew of BASF, will be disucssing how BASF leverages Social for Social Collaboration.
• Scott Schrader, Director, Information Systems, SXC Health Solutions, will talk Gilberto García, VP of Innovation, CEMEX, and leader of Shift.is transforming Healthcare.
• Raymond Huff, President, HJB Convenience Corp/Russell’s Convenience  has a great story on Social Expansion!  He is using Social to grow his stores — online collarating with architects,construction, and marketing. Wow!
• Dr Burns, Children Hospital Boston, who has a way to train other doctors Socially. You won’t want to miss this one.
• Denise Hatzidakis, Chief Technology Officer for the Premier healthcare alliance. Premier serves morethan 2,400 U.S. hospitals and 70,000-plus other healthcare sites, the Premier healthcare alliance and itsmembers are transforming healthcare together. technology field as a decisive leader of operational
• Ray Wang, Constellation Consulting, will be talking about Gamification. As you guys know, I am a big believer in this and started some of the first work in IBM on gaming.
• Kevin O’Shaughnessy, Group Digital Director,Standard Life will lay out his new Digital Strategy at Standard Life.
• Michael Lynch, Manager IT Advance Personal & Workgroup Solutions, 3M will discuss how 3M Gets Social with Product Development! 
• Harish Lade, GM Systems & Information Technology,Asian Paints Ltd., will speak on how Asian Paints Develops a Culture of Innovation Through Social Collaboration.
• Rachel Happe, Principal Co-founder, The Community Roundtable, and a dear colleague!   She will go into how important People are in Community Building!
• Mark Heid – IBM, showcasing the Social Intelligence that IBM is driving in the market to make it an even better client value based company!

Wow!   Please join me there!!!

I am trying to learn as much as I can and I thought I’d summarize some of my favorite tweets of the week from Events/Client meetings/Virtual events of this Social Business Week!

1. Transparency defies authority. Businesses must understand the re-architecture required by open social business. Culture must change
2. Awareness translates into business, so online conversations have value
3. Social has to be embedded into the way we work and that involves changing the culture of the company
4. Social business is not about technology, its about changing the way people work
5. You know the world has changed when you hear IBM executive Sandy Carter discussing Gaming! Who’d have thought?
6. Social is a requirement for enterprises to impact the war on talent.
7. Socialize me means going Mobile with Social.  68% of the social networking use is from a mobile.
8. Being an effective Social Media leader has less to do with knowing the answers & more to do w/ asking the right questions
9. Children’s Hospital of Dallas goes live with IBM Social Software
10. SoLoMo is it. Mobile numbers are most important in digitalmarketing. It is not just about Social, but Social Local Mobile.

Our coffee break this year is on reputation management in a Social Business!  Reputation management is the business value of who you are and who your company is. 

I believe that “Reputation Share” will become increasingly important. 

For instance:

• More companies will measure their employees social savy for bonuses
• Word of mouth value will be measure like market share — it will be reputation share
• The financial value of your online reputation will become part of your brand value balance sheet

Here more in this Coffee break video!

I love my iPad.  How did I survive without it?    And I am not alone.  The use of tablets in business is on the rise. Increasingly, employees require enterprise connectivity from their personal smartphones and tablet devices, also known as the “Bring Your Own Device” to work trend…. not BYOB but BYOD!

According to IDC France, the tablet market is forecast to reach over 4.1 million in 2012, representing a 48% growth compared to 2011.  The study reveals that 73% of business leaders surveyed currently allowed mobile devices to connect to their corporate networks!

IBM will make your holiday dreams come true with:

• Social networking for iPad:  Available from the Apple app store at no charge for existing IBM Connections users.  I use this everyday in my marketing and sales.
• Attend Online Meetings:  I can attend online meeting from any tablet anytime and any where.
• Instant messaging:  I was in the pilot for Sametime.  Wow!  This is extremely powerful.   Anywhere I can instant message anyone anywhereAccess business documents
• Easier access to mail and calendar: I use this everyday

Lots of clients are using these SoLoMo functions today!   ConMed Linvatec, other global organizations including Bekins Van Lines, Cincinnati Zoo, Cummins, VCC Construction, and schools like Virginia Commonwealth University.

Love this from the recent InformationWeek article!  It was the topic of 3 of my Canadian discussions today with clients !

Businesses see the value of social networks, but not every employee does. Here are some tips for getting people on board.

1. Perform A Social Assessment.   What do your employees know right now? A client today told me that his team was at a Kindergarten level.  So start there!

2. Set Clear Expectations.   Can employees speak on behalf of their company?  Can they set up an internal community on fun stuff like soccer?  Make sure all know the rules!

3. Put Expectations In Writing.   We at IBM have a set of guidelines.  It helps to guide and set expectations!

4. Provide Training.  At IBM we provide intense training for our BPs and employees.   Skills are very important to success.

 5. Culture Eats Strategy For Lunch — so get buyin from the top!

I am heading over to LeWeb, a conference that promises to be the South by Southwest style conference in Europe!  You don’t know South By Southwest?  You should.  It is a HUGE conference on Social and the latest trends.  Check it out at http://sxsw.com/interactive

Some cool things I see about LeWeb so far!

• It is in Paris — enough said
• The theme is SoLoMo   –>  Check out my last presentation on this one:  SoLoMo
• They set up a community for all attendees with different groups — eating their cooking before talking about it
• Lots of European Case Studies there.  For instance, Danone will be speaking!

I’ll blog and tweet live from the event! 

Bon Jour!

Risk management is the #1 issue I hear about from the C Suite.  So many want to “opt-out” of social because of the risk! But in reality, not participating is more risky! 

Watch this informative video!

Some fun Social Business facts!

Did you know that IBM has a social intelligence office who’s sole mission is to do monitoring? 

We have organized our social intelligence system into three parts:  1) Social Research 2) Real Time Monitoring and Engagement 3) Social Relationship Management.

Our Social Intelligence Office launched October 2011, with 2000+SWG SME and 400+ IBM champions trained in social business intelligence is online 24/7. Social intelligence is about understanding and combining Social Networking with Business Intelligence. It is this combination that allows the true understanding of what the consumer thinks about their brand, and the competitive nature of discussions.

The goal is to make sure we listen and learn from our clients and influencers.  Since Social enables large streams of consciousness, people willingly share their thoughts and views.  Social media and the real-time web intelligence, affords for the acquisition of unprompted and more ‘honest’ and ‘real’  mentions.  The scale of research is no longer restricted to a sample set that is defined by the limits of human capacity to gather and collate information

Also, IBM is not the only one!  UK intelligence agency launchedcode-cracking competition on Web & social networks to attract new talent in Social Intelligence. 

WebFluenz gave this example of why a company should have a Social Intelligence group!  A car company had a surprisingly large number of cancellations which spiraled the company into fixing everything in their sales. Later, it was unraveled that there were a bunch of bloggers who had blogged about their disappointing after-sales service. If the company was online and was monitoring negative comments, they could have addressed these issues before they became viral and caused such colossal damages!

Do you have a Social Intelligence Center?