Thinking through the “uses” of social, the list below came from a worksession in DC where we were more focused on the use of Social Tools vs just the Tool itself.!

Did we leave anything out? 

  • Lifecasting – like blogs where you document your activities or thoughts
  • Crowdsourcing – like ideation –> innovating!
  • Gaming Dynamics — to make everyting funner!
  • Real time communication — the  most common I think! like IBM connections, Twitter, Facebook!
  • Social Commerce like groupon, Gilt — Timed offers that will run out if the group doesn’t come together!
  • Social Review – going shopping with your 1000 best friends!  Like amazon, yelp, tripadvisor!
  • File/Content Sharing – like Slideshare and Youtube!

Questions that you should think through!

  1. In what ways is your company doing a great job of unleashing human potential to creat value
  2. Which human drives or behaviors patterns could you tap into more?
  3. What are your greatest opportunities?
  4. Which social Tech can help you amplify and accelerate those opportunities?
  5. How will you activate your organization an dothers to do this?