I am here at E2.0! Moving around a bit slowly but meeting some great clients all day today! Tomorrow I have a client breakfast, a community manager lunch, a session at 1:30PM and a book signing!!
http://www.e2conf.com/boston/2011/speaker-list/?speaker=sandy-carter
I love that the conference this year is dedicated to Social Business! But today I six clients ask me what a Social Business was!
So here’s my first post from E2.0! What is a social business?
| A Social Business is a business that embeds “social” in all of its processes, connecting people to people, people to information, and data to insight. It is a company that engages its employees and clients in a two way dialogue with social tools, is transparent in sharing its expertise beyond its four walls, and is nimble in its use of insight to change on a dime, It is different from Social Media, in that Social Media primarily addresses or focuses on marketing and public relations. (That’s where the media comes from.) |
Sandy, that definition resonates with me. Question: For your phrasing – “nimble in its use of insight to change on a dime” – Does that assume business analytics are applied, amongst other technologies, to provide insight from the volume of data that people must deal with in an E2.0 environment?
Yes for sure! A Social Business leverages these social networks to speed up business, gaining real-time insight to make quicker and better decisions. It gets information to customers and partners in new ways – faster. . It utilizes analytics and social connections inside and outside the company to solve business problems and capture new business opportunities!
Do you use any great social analytics tools today?
Great definition, i believe we have to create a drill everytime we face someone asking for what is Social Business, provide education to them thru a ser of questions that allow them understand and get some interest to embrace this movement!