Avatar and 3D — The 3D's of observationJanuary 11, 2010
How many of you have seen Avatar?
What’s amazing to me about that movie is the technology and the 3D experience. It impacted me so much I decided to sit down and really think about how it will impact the future of our social businesses.
I came up with 3 Ds of impact! Data, Desire, and Domain Eminence!
1) Data Overload Savior?! Since we are all in data overload, 3D can help make us more action oriented! For instance, Deutsche Bahn (DB), Germany’s national railway uses visualization software to create information-rich user displays for its new train dispatching application, resulting in improved speed and accuracy of decision-making and reduced staff training time to use the dispatching system to “almost zero” from 5 to 8 days per user, according to DB Systems management.
By visualizing the data, making it come alive, the teams could focus on acting on the data, not trying to sort through data. A great direction to head!
2) Desire. Techcrunch declared Avatar the iphone app for movies!So true, now that you’ve seen this movie, who wants to see a movie that’s not 3D? This movie teases you with the potential of what is to come.
I now want to see my Twitter IDs in 3D and collaborate in 3d!. See this Youtube video on how it might look — just a start!
3) Domain Eminence!
And then I have personally experienced 3D power with the game that we are using to showcase our technology education!
I have to show it to you! What do you think? It has a 80% higher recall through 3D education !
I’d love your thoughts. Are you seeing the impact of 3D today? What do you see for tomorrow?